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Working with Corporate Meeting Planners

Meeting planners play a crucial role in organizing successful events, but did you know that different types of planners have distinct expectations and preferences? In this article, we will explore the various categories of corporate...

Meeting planners play a crucial role in organizing successful events, but did you know that different types of planners have distinct expectations and preferences? In this article, we will explore the various categories of corporate meeting planners and provide tips on how to effectively collaborate with them.

Understanding Corporate Planners

Corporate planners encompass a wide range of professionals, each handling different types of meetings. These meetings can include internal staff training sessions, incentive events, and external client-facing gatherings. To establish fruitful relationships with corporate planners, it's essential to comprehend their needs and tailor your approach accordingly.

Corporate Meeting Planners: The Experts

These planners are well-versed in the industry, with meetings forming a significant portion of their responsibilities. To capture their attention, you must stand out from the competition. Bear in mind that these individuals receive numerous emails and invitations daily, so differentiation is key. Crafting persuasive messages that can easily be shared with decision-makers is crucial. Remember, corporate planners are usually Type A personalities, so clarity and professionalism go a long way.

Administrative Assistants, HR, and Communications Planners

This group of planners handles meetings sporadically, often smaller in scale. Given their diverse skill sets, simplifying your approach is crucial. Provide information in a clear and vibrant manner, ensuring it can be easily understood by individuals without extensive meeting planning experience. Similar to corporate planners, decision-making power lies with internal clients and stakeholders.

To engage with this group effectively, consider spoiling them occasionally. These planners often go unrecognized for their hard work, so acknowledging their efforts can foster loyalty. Group parties and high levels of service are great ways to build strong relationships. Additionally, don't hesitate to ask for referrals. With their vast network, they may connect you with other planners within the organization.

How to get a meeting planner Caption: Building relationships with corporate planners can lead to amazing business opportunities.

Corporate planners are an incredible group to collaborate with, as they can bring significant value to your business. By understanding their distinct needs and tailoring your approach accordingly, you can establish fruitful relationships that benefit both parties. Take the time to get to know your corporate planners and prospects, as building strong connections can lead to loyal customers and remarkable opportunities.

Download our actionable tips on how to best reach and engage corporate planners here for further guidance.

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