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Which Online Restaurant Reservation System is the Most Cost-Effective?

Online restaurant reservation systems have become an essential part of the industry, constantly growing in popularity. While there was once only OpenTable dominating the market, today there are numerous options available for restaurant owners. As...

Online restaurant reservation systems have become an essential part of the industry, constantly growing in popularity. While there was once only OpenTable dominating the market, today there are numerous options available for restaurant owners. As with any decision in the restaurant industry, cost is a major factor to consider when choosing a table booking system.

Different companies have various pricing models, including one-time purchase fees, monthly subscriptions, per reservation charges, or a combination of these. Along with pricing, the features and offerings of each system also vary. Some are simple and app-based, while others are integrated into comprehensive management tools.

Let's explore some of the top restaurant reservation systems available today and compare their pricing with their management offerings. This will help you make an informed decision for your establishment.

OpenTable

Online restaurant reservation system: reserved table at a restaurant Online restaurant reservation system: reserved table at a restaurant

OpenTable is the pioneer of online reservation providers, having started in 1998. It has established a strong reputation and a wide reach in the restaurant industry. However, its pricing can be quite high as it charges a setup fee, a monthly fee, and additional fees for each reservation made through their platform.

While OpenTable is a reliable reservation system, it primarily focuses on online booking and lacks other restaurant management features. This makes its higher pricing difficult to justify for many restaurant owners.

Resy

Person checking his reservation online Person checking his reservation online

Resy is a major competitor to OpenTable, offering similar functionality but with a focus on a mobile app. It targets a selective number of high-volume and upmarket restaurants in large urban areas. Resy provides value-added features such as advanced feedback and customer relationship data, alongside online booking.

While Resy is less expensive than OpenTable, it offers fewer features and has a narrower outreach.

Tock

Restaurant owner using a tablet Restaurant owner using a tablet

Tock stands out from the previous options as it is a full-feature POS (Point of Sale) system, just like Yelp Guest Manager. It streamlines table reservations, contactless payments, floor plan management, and even allows customers to join a waitlist and receive updates. However, Tock's pricing is based on a monthly fee and a percentage of the restaurant's sales for online orders.

While Tock does a great job integrating its reservation system with point of sale software, it falls short in replacing restaurant management software altogether.

Yelp Guest Manager

Online restaurant reservation system: waiter talking orders via phone Online restaurant reservation system: waiter talking orders via phone

Yelp Guest Manager is a comprehensive suite of management tools that includes Yelp Reservations. It offers POS integration, advertising, links to the restaurant's website, and more. With Yelp Reservations, restaurant owners can streamline their guests' experience by integrating their reservation system with their Yelp page.

Yelp boasts an extensive reach with 178 million unique visitors each month, making it a popular platform for customers searching for restaurants. Yelp Guest Manager seamlessly integrates with POS systems, offers two-way SMS messaging, and facilitates online ordering and delivery.

All of these features are included in Yelp Guest Manager's monthly cost of $299, with no per-reservation fees or setup fees. It provides an excellent online reservation system at a consistently lower price point compared to competitors.

The Takeaway on Dining In

While there are other reservation platforms available, Yelp Guest Manager, as part of a fully streamlined restaurant management software system, delivers a top-notch online reservation system at a competitive price. Its extensive features, POS integration, and wide reach make it an ideal choice for restaurant owners looking for a cost-effective solution.

Still unsure about which restaurant reservation system is right for you? Schedule a free consultation with one of our restaurant experts and discover the benefits of Yelp in growing your business.

By: Nick Eustice

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