What Does a Wedding Planner Do?

We all know the feeling when someone asks, "What do you do?" The answer can be intriguing or mundane, depending on the profession. But when I respond, "I'm a wedding planner," the reaction is always...

a wedding planner working at her table

We all know the feeling when someone asks, "What do you do?" The answer can be intriguing or mundane, depending on the profession. But when I respond, "I'm a wedding planner," the reaction is always the same: "Oh, that must be so much fun! Is it just like that J. Lo movie?" Well, it's definitely an exciting job, but we don't steal fiancés! So, what does a wedding planner actually do?

The quick answer is that wedding planners assist couples in planning their weddings and related activities. But let's dig deeper and uncover the many roles and responsibilities of a wedding planner.

A Day in the Life of a Wedding Planner

Most wedding planners are also business owners or independent contractors. This means that their time is split between running a business and planning weddings. Here's a glimpse into what wedding planners work on day to day:

  • Marketing: They handle social media, update blogs, create ads, and reinforce their brand.
  • Managing their business: Sorting expenses, developing contracts, and managing client files.
  • Getting new clients: Answering inquiries and following up with prospects.
  • Continuing learning: Attending workshops, courses, conferences, and webinars.
  • Staying current: Keeping up with wedding and event trends.
  • Creating timetables and checklists.
  • Making appointments with venues, vendors, and clients.
  • Networking with other wedding professionals.
  • Attending wedding industry events and open houses.

Image All hands on deck, setting up an outdoor wedding reception

Wedding Planning: Roles Before the Wedding

Now let's focus on the fun part! As a wedding planner, you will work with the couple to plan every aspect of their special day. Some of the many things you'll do include:

  • Initial meeting and contract finalization.
  • Creating a budget and touring venues.
  • Designing the wedding theme and color palette.
  • Sourcing and referring vendors.
  • Assisting with save-the-date cards and wedding etiquette.
  • Making vendor recommendations and securing contracts.
  • Coordinating wedding website creation.
  • Ordering invitations and organizing guest accommodations.
  • Tastings, rehearsal dinner planning, and post-wedding brunch suggestions.
  • Sourcing personalized wedding details and favors.
  • Coordinating hair and makeup trials and child entertainment services.

And that's not all! The list goes on with tasks like finalizing schedules, ordering wedding day stationery, confirming payments, and creating checklists.

Image All hands on deck, setting up an outdoor wedding reception

Roles and Responsibilities at the Wedding

On the big day, the wedding planner takes charge. They are the director, producer, and main point person of the event. Here's an overview of their responsibilities:

  • Managing deliveries and setup of ceremony and reception spaces.
  • Assisting the couple while they get ready.
  • Coordinating the wedding party, families, and guests.
  • Distributing flowers and managing the first look.
  • Ensuring proper setup of the ceremony and managing the entrance.
  • Overseeing the reception setup and liaising with vendors.
  • Guiding guests to their seats and securing gifts.
  • Facilitating speeches, entertainers, and special moments.
  • Overseeing meal service and attending to the couple's needs.
  • Managing the rest of the reception and tear-down at the end of the night.

As you can see, a wedding planner has a multitude of roles and responsibilities. This is just a glimpse into the world of a certified wedding planner. So the next time someone asks, "What does a wedding planner do?" you can confidently say that they do everything necessary to create a perfect wedding day.

Image Wedding planners in class

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