A Comprehensive Guide to Starting a Wedding Planning Business

Are you passionate about planning events? Do you have excellent management skills? If so, starting a wedding planning business might be the perfect venture for you. Not only does this business require minimal capital investment,...

Are you passionate about planning events? Do you have excellent management skills? If so, starting a wedding planning business might be the perfect venture for you. Not only does this business require minimal capital investment, but it can also be highly profitable. With 2.3 million couples getting married in the US every year and a staggering $72 billion spent annually on weddings, there is a constant demand for wedding planning services.

Before you jump into this exciting industry, it is essential to create a comprehensive business plan that will serve as the foundation for your company's future operations and decisions. In this article, we will provide you with a business plan template for a wedding planning business startup called 'Kelly Weddings.'

Executive Summary

The Business

Kelly Weddings is a bonded, insured, and licensed wedding planning business based in Manhattan, New York City. Our goal is to provide high-quality wedding planning services to the local community, making their weddings the best events of their lives. Kelly Rin, the owner of Kelly Weddings, has over 10 years of experience in the wedding planning industry. Known for her creative ideas, innovative decor accents, and attention to detail, Kelly is the perfect person to lead this venture.


Kelly will oversee the overall operations of the company, with assistance from her trusted team. Initially, she will hire a small team comprising of decorators, photographers, inventory managers, sales executives, and other necessary personnel.

Customers & Services

Our target market is the residential community of New York City, particularly those who can afford to spend extravagantly on their weddings. We offer a range of services, including menu planning, venue selection, accommodation planning, budget planning, event decorating, and more. Customers can choose from our pre-defined themes or have a customized theme created specifically for them. With over 39,000 registered wedding planning businesses in the US, our competitive advantages lie in offering individual wedding services and providing unparalleled customer service.

Target of the Company

Our aim is to become the best wedding planner in New York City within the next five years. We also strive to balance the initial startup cost with earned profits by the end of the first year.

Services for Customers

At Kelly Weddings, we pride ourselves on creating unique, personalized, and beautifully managed weddings. While we primarily offer wedding consulting services, we also provide contract review and negotiation, venue and vendor selection, menu and caterer selection, accommodation and travel coordination, budget and timeline development, and event design services. Customers can choose to avail any of our individual services or opt for a complete wedding package.

Marketing Analysis

A thorough marketing analysis is crucial for the success of any business, especially in the wedding planning industry. By identifying current market trends, understanding our target audience, setting clear business targets, and pricing our services effectively, we can develop a strong marketing strategy.

Market Trends

The wedding planning industry in the US is vast, with over 2.3 million weddings taking place each year and more than $72 billion spent annually on weddings. People are willing to spend extravagantly on their special day, making this industry highly profitable for those who plan their businesses effectively.

Marketing Segmentation

Kelly Weddings will primarily target the residential community in Manhattan, focusing on couples aged 20-35 years who are getting married for the first time. We also cater to couples aged 35-45 years who have a more modest budget and couples aged 45+ years, although they form a smaller market segment.

Business Target

Our business targets include achieving a net profit margin of $10k per month by the end of the first year, balancing the initial startup cost with earned profits within the first year, and expanding to open offices in San Francisco and Los Angeles within three to five years.

Product Pricing

We have priced our services similar to our competitors, offering two main packages: an Economy Package starting from $5,000 and a Luxury Package starting from $20,000. The exact pricing depends on the number of guests and the chosen theme.


To stand out in a competitive industry, it is crucial to have a strong sales strategy. By conducting a competitive analysis, advertising in relevant channels, and offering attractive discounts and referral programs, we can attract and retain customers.

Competitive Analysis

With over 39,000 registered wedding planners in the US, the industry is highly competitive. Our key competitive advantages lie in offering individual wedding services and providing exceptional customer service. By exceeding our clients' expectations and treating them with utmost respect, we aim to outshine our competitors.

Sales Strategy

To promote our business, we will advertise in relevant business magazines, newspapers, TV stations, and social media platforms. We will also reach out to corporate organizations and key stakeholders through introductory letters and brochures. Additionally, we will offer discounts on services for the first few months and referral discounts to encourage word-of-mouth marketing.

Sales Forecast

With our high-quality services and unparalleled customer service, we expect our sales to increase year by year. Our experts have forecasted the following sales on a yearly basis:

[Sales Chart]

Personnel Plan

Kelly Rin, the owner of Kelly Weddings, has over 10 years of experience in the event planning industry. She will be supported by a team of skilled professionals, including an accountant, sales executives, decorators, photographers, an inventory manager, drivers, a front desk officer, and a security officer. All employees will undergo rigorous testing and training to ensure the best quality service.

Financial Plan

Developing a comprehensive financial plan is essential for the success of any business. This plan includes details on startup costs, inventory, payroll, equipment, rent, utilities, and how these costs will be covered by earned profits. It also outlines projected profit and loss, cash flow, and balance sheet statements.

Important Assumptions

Our financial projections are based on certain assumptions, including current interest rates, long-term interest rates, tax rates, and other factors.

Break-even Analysis

Based on our projected costs and revenues, our break-even analysis shows that we need to sell 5,530 units per month to cover our expenses.

Projected Profit and Loss

Our projected profit and loss statements show that we expect steady growth and increasing net profits over the next three years.

[Profit and Loss Charts]

Projected Cash Flow

Our cash flow projections demonstrate a positive cash flow throughout the years, which ensures the stability and growth of the business.

[Cash Flow Diagram]

Projected Balance Sheet

The balance sheet highlights the company's assets, liabilities, and net worth over the next three years. It shows the growth and financial strength of the business.

[Balance Sheet]

Business Ratios

The business ratios demonstrate our financial health and performance compared to industry standards. Key ratios include sales growth, gross margin, return on equity, and asset turnover.

[Ratio Analysis]

Starting a wedding planning business can be an exciting and profitable venture. By following a comprehensive business plan, incorporating effective marketing strategies, and providing exceptional customer service, you can establish a successful wedding planning business. With the right team and a passion for creating unforgettable events, you can make dreams come true for couples on their special day.