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Party Plan Companies - The Ultimate Guide for 2023

Are you looking to start a business in direct selling? If so, party plan selling might be the perfect method for you. Not only is it a convenient way to promote your company and products,...

Are you looking to start a business in direct selling? If so, party plan selling might be the perfect method for you. Not only is it a convenient way to promote your company and products, but it's also an effective strategy for generating leads and driving sales. In this article, we will explore the world of party plan companies and highlight the top players in the industry.

What is Party Plan?

Party plan is a marketing method that involves hosting home parties to sell products. The sales representative of a company uses the party plan model to showcase and offer their products for sale. The host of the party invites guests, and the sales rep demonstrates and sells the products during the event. Most party plan companies follow a multi-level marketing business model, where sales reps earn commissions from their personal sales and the sales of their team members.

Party plan businesses have been particularly successful in selling products to women, such as jewelry, cosmetics, kitchen utensils, wine, lingerie, and more.

How Does Party Plan Work?

In the party plan method of marketing, sales representatives (often women) approach others to host parties or social events in their homes. During these events, the sales rep showcases the company's products and offers them for sale to the guests. The hostess receives gifts and a portion of the sales, while guests also receive incentives for attending.

At the party, the sales rep displays and demonstrates the products, takes orders from guests, and earns commissions on the sales. If the sales rep has recruited others into the company, they also earn commissions on the sales of their recruits.

History of Party Plan

The concept of the party plan was invented by Norman Squires for Stanley Home Products in the 1930s. However, it was Brownie Wise who popularized the model while marketing Tupperware products. Tupperware parties became a social gathering where women could interact with friends while earning an income in a comfortable environment.

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Top Party Plan Companies

Now that you understand the basics of the party plan model, let's explore some of the top companies in this industry:

1. Mary Kay

When it comes to beauty and makeup in the MLM niche, Mary Kay is legendary. Established in 1936 by Mary Kay Ash with a small investment of just $5,000, the company has grown into the 6th largest direct marketing company worldwide. With a revenue of $3.25 billion in 2017, Mary Kay is known for its innovative products and commitment to empowering women.

To become a Mary Kay Beauty Consultant, you can earn up to 50% on product sales and additional commissions from the sales of your team members. Hosting a Mary Kay party offers rewards such as discounts, free products, special offers, and exclusive gifts.

2. Avon

Avon is a leading beauty product and cosmetics brand with a rich history. Founded in 1886 by David McConnel, the company empowers women to start their own businesses and earn income by selling Avon products. With over 6 million sales representatives worldwide, Avon is ranked as the second-largest direct selling company with a revenue of $5.70 billion in 2017.

As an Avon sales representative, you can earn up to 40% on sales and receive a kit to get started. Joining Avon is an affordable way to launch your own business.

3. Scentsy

Scentsy is a direct selling company specializing in personal and home fragrances. Started in 2004 by Heidi and Orville Thompson, the company has grown into an international business with revenue of $468 million in 2017. Scentsy Consultants sell products through home parties, online parties, fundraisers, trade shows, and fairs.

By hosting a Scentsy party, you can earn between 20% to 30% commission on personal sales. The starter kits provide everything you need to start selling, and as you build a team, you can earn royalties from their sales.

4. Tupperware

Tupperware is a household name when it comes to food storage containers. Founded by Earl Tupper in 1948, the company pioneered the direct marketing industry. Tupperware products are sold through a network of over 1.9 million independent salespersons in more than 100 countries. With a revenue of $2.26 billion in 2017, Tupperware continues to thrive.

As a Tupperware Sales Representative, you can earn up to 35% on personal sales and additional royalties from your team members' sales.

5. Arbonne

Arbonne is a Swiss brand that manufactures premium quality skin care, beauty, and nutritional products. The company promotes its products through a network of 260,000 independent consultants. Arbonne products are vegan, botanically inspired, cruelty-free, and sustainable.

Arbonne Independent Consultants earn commissions on product sales to clients and preferred clients. With a team, consultants also earn on the sales volume. As an Arbonne consultant, you can enjoy flexible working hours and attractive bonuses.

6. Younique

Younique is a beauty and skincare company founded in 2012 with the goal of empowering and uplifting women. The company gained popularity with its flagship product, 3D Fiber Lashes mascara. In 2017, 60% of Younique's stake was bought by beauty conglomerate Coty for around $600 million.

Younique products are marketed through a network of "presenters" who promote and sell the products through direct selling and social media. Hosting a Younique virtual party allows you to earn rewards and introduce products to your friends.

7. The Pampered Chef

The Pampered Chef offers tools and tips for a quicker and more enjoyable cooking experience. Headquartered in Addison, Illinois, the company provides high-quality kitchen products, including cookware, tools, foodstuffs, and cookbooks. Acquired by Berkshire Hathaway in 2002, The Pampered Chef continues to be a leader in the industry.

As an independent consultant, you can earn between 20% to 27% commission on personal sales and enjoy discounts of up to 50% on Pampered Chef products.

8. Traveling Vineyard

Traveling Vineyard is a direct selling wine company, allowing wine enthusiasts to turn their passion into a business. As a wine guide, you market and promote Traveling Vineyard wines through in-home wine tastings. The company has over 5,000 independent sales representatives who earn up to 35% commission on personal sales.

To become a wine guide, you can purchase a Success Kit, which includes everything you need to start your wine tasting events.

9. Boisset Collection

Boisset Collection is a leading fine wine company with a rich history dating back to 1961. The company produces and markets premium wines through direct sellers, known as Boisett Ambassadors. With over 80 countries in its network, Boisset Collection offers an excellent opportunity for wine enthusiasts to start their own businesses.

As a Boisett Ambassador, you can earn up to 30% in commissions on personal sales and enjoy the perks, bonuses, and prizes offered by the company.

10. Keep Collective

Keep Collective is a jewelry and accessories company founded by Blythe Harris and Jessica Herrin, who also founded Stella & Dot. The company offers a wide range of customizable jewelry designed for strong women. Keep Collective Designers promote and sell the products through Design Sessions, where they share the products with family and friends.

As a Keep Designer, you can earn up to 25% to 35% commission on personal sales and enjoy discounts of up to 50% on Keep Collective products.


The party plan model has revolutionized the direct selling industry, providing women (and men) with the opportunity to start their own businesses and earn income. The top party plan companies offer attractive compensation plans, flexible working hours, and a supportive community. Whether you have a passion for beauty, home products, or jewelry, there's a party plan company out there for you. So, why not hop on board and join the party plan revolution in 2023?