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The Ultimate Guide to Free Social Media Content Calendar Templates

As a social media manager, your job is to create compelling and engaging content that converts. However, organizing and planning this content can sometimes feel like a daunting task, especially when you have multiple clients...

As a social media manager, your job is to create compelling and engaging content that converts. However, organizing and planning this content can sometimes feel like a daunting task, especially when you have multiple clients with different needs. The good news is that there are free content calendar templates available that can help streamline your process and make your life a whole lot easier.

In this article, we have compiled a list of the best free social media content calendar templates, highlighting their features and sharing our overall favorite. These templates will not only assist you in planning and scheduling your social media posts but also provide valuable insights into your content strategy.

HubSpot's Excel Content Template

hubspot First up on our list is HubSpot's Excel Content Template. This downloadable template can be opened in Microsoft Excel or Google Sheets, allowing you to draft social media posts for a specific period and gain a comprehensive overview of your content strategy. The best part is that you can customize the tabs to align with the specific metrics you want to measure.


trello While not a traditional template, Trello is a fantastic content organization platform that lets you customize tabs and organize your content using a simple and intuitive drag-and-drop method.

Asana's Social Media Calendar

asana Create an account with Asana to access their social media calendar tool. This template features a minimalistic design, tag system, and layout that help you understand your social media schedule and upcoming events.

Jotform Social Media Calendar

jotform Perfect for detail-oriented social media managers, Jotform's calendar template allows you to assign team members, specify posting dates, content types, social media channels, and even attach media files. It provides all the necessary information for a well-structured social media post with just one click.

Firefly Content Calendar

firefly The Firefly Content Calendar integrates with Google Sheets, offering a tab for each month of the year. It also includes holidays and social media posting hotspots, ensuring you don't miss any important events. With its spacious layout, you can keep your plans neatly organized.

The Hallam Social Media Content Calendar

hallam Although not the flashiest design, The Hallam Social Media Content Calendar excels in utility. It features an easy-to-understand layout, holiday hashtags, and even a Twitter character counter to help you stay within the limit.

Coschedule's Content Calendar

coschedule Coschedule offers a free content calendar template every year, updating it with special holiday dates, trending tags, and other essential features for a year's worth of planning. It also includes color-coding to make your schedule visually appealing and easy to understand.

ClickMinded's "Perfect" Content Calendar Template

clickminded While no calendar can be perfect, ClickMinded's content calendar template comes close. It is centered around Microsoft Excel, allowing for easy customization. The simple design ensures that it doesn't become overwhelming, even when filled with content. If you prefer simplicity, this is the ideal calendar for you.

ContentCal's Social Media Template

contentcal ContentCal takes social media planning to the next level by helping you assess your monthly goals and challenges, ensuring you address them directly. It also asks questions to keep you on track and provides periodic updates on your progress.

GoogleSheetsGeeks Editorial Calendar

google sheets geeks This all-inclusive calendar template covers every aspect that a social media marketer could possibly need. You can easily hide unnecessary tabs, and there are sections to post status updates, ideas, and plans. Accountability is a top priority with this template.

Iconosquare Content Calendar

iconosquare Iconosquare's content calendar is downloadable and can be connected to your Google calendar. It offers the features of the calendar itself along with Google's functionalities. Additionally, it provides 250 events throughout the year to help you plan special posts.

Coda.io Social Media Calendar Template

coda Coda.io's content calendar allows for categorization based on various stages, destinations, and marketing strategies. Although you need to use the Coda website, it offers useful integrations for social media managers.


evinex Evinex stands out by combining social media content planning with overall marketing goals. It helps you schedule social media posts, plan blog content, and set achievable goals. By aligning your strategies, you can gain traction as an up-and-coming company.


backlinko Backlinko's content calendar template goes beyond scheduling social media posts. It assists in devising SEO tags and crafting an effective content strategy. With solid due dates and a focus on meeting deadlines, it sets you up for success.


loomly Loomly combines social media scheduling with a content calendar, allowing you to post media and attachments directly to different platforms. It also features an approval and denial system, ideal for teams and agencies looking to establish a streamlined workflow.

The Social Media Calendar to Rule Them All: GoogleSheetsGeeks Ultimate Editorial Calendar

After extensive discussions, our team unanimously decided that the GoogleSheetsGeeks Ultimate Editorial Calendar reigns supreme. While other calendars had one or two areas that could be improved, this calendar stood out as being excellent as-is. It offers the ability to hide unused tabs, ensuring a clutter-free experience.

To learn more about using Google Sheets for content calendars, check out our blog post detailing how to create a content calendar in Google Sheets.


Social media calendars are essential for successful online marketing. Free templates can take you far, but for those looking for a budget-friendly yet feature-rich option, we recommend our affordable content calendar tool. For just $29 a year, you can access everything you need for a successful social media strategy.

With these free social media content calendar templates, you can save time, stay organized, and create engaging content that drives results. Start using them today and take your social media game to the next level!