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The Art of Crafting an Impactful Political Speech

A while ago, I had the privilege of watching President Obama deliver an address at Selma, commemorating the 50th anniversary of the African-American community's historic march for voting rights. As a President defined by his...

A while ago, I had the privilege of watching President Obama deliver an address at Selma, commemorating the 50th anniversary of the African-American community's historic march for voting rights. As a President defined by his oratory skills, Obama has given plenty of powerful speeches over the years. But this one was particularly special. It reflected the complicated history of race in the country and expressed a profound hope for the future. It was the perfect speech, bearing all the hallmarks of style, substance, and impact.

Now, you might find yourself in need of a speech, whether it's to celebrate a resounding victory or console a crowd after a tragedy. Regardless of the occasion, there are key aspects you can use to construct an impactful political speech.

Deconstructing a Great Speech

Let's take a closer look at Obama's speech at Selma to understand how to write a political speech:


Renowned orators throughout history have been masters of both the written and spoken word. Even without audio recordings, speeches like Lincoln's Gettysburg Address continue to hold immense weight. Similarly, Obama's speech at Selma was masterfully constructed, combining elegance with powerful delivery.


Every great speech has an underlying theme that provides a sturdy backbone. In Selma, the theme was racial justice. A speech must back its elegant prose with substantial substance to make a lasting impact.


The true measure of a speech's impact lies in the impetus it provides its listeners. What should they ruminate on as they lie awake at night? In Selma, Obama's words prompted young audience members to question why they wouldn't exercise their right to vote when their parents and grandparents fought so hard for it.

Now, let's delve deeper into each individual element to bring style, substance, and impact to the forefront of our own speeches.

Elements of Style

To create a powerful speech, consider these stylistic elements:

The selection of words

Word choice is a critical element in effective communication. One word can paint an entire picture and evoke powerful imagery in the minds of your audience. Obama's speech at Selma struck a balance between formal and informal language, effectively weaving abstract concepts with the realities of the situation.

The tone of delivery

If you're writing a speech on behalf of someone else, it's crucial to understand their mannerisms, strengths, and past speeches. Pay attention to their tone, regional accent, and idiosyncrasies, as these details can enhance the authenticity of the delivery.

The structuring of sentences

A well-crafted speech is beautiful to both hear and read. As you write, read the speech aloud to ensure its natural flow. Obama alternated between short and long sentences, creating a rhythm that kept the audience engaged throughout.

Creating an emotional beat

One of the most impactful elements of style is taking your audience on an emotional journey. By orchestrating moments of levity followed by poignancy, you can evoke a range of emotions and connect deeply with your listeners.

Allusions and symbolism

Incorporating symbols and allusions in your speech can elevate its importance and link it to past events. Obama used the march at Selma as a symbol, connecting it to other movements that furthered societal change.

Elements of Substance

To connect with your audience, focus on these essential elements of substance:

Reflecting the present

A political speech must mirror the issues and happenings of the present. By demonstrating your understanding of these issues, you build trust with your audience and create a connection based on shared experiences.

A conversational start

Start your speech with a conversational tone, avoiding grandiose statements that may sound rehearsed. Find a genuine starting point that holds meaning for the audience. Obama began his Selma speech by acknowledging and showing admiration for the previous speaker.

The core message

Your speech should have a concise core message. Time it to ensure the message hits the audience at the peak of their interest. Once they're hooked, they'll be open to hearing the rest of what you have to say.

The stories and anecdotes

Adding personal anecdotes or stories about loved ones, constituents, or role models can set the tone of your speech and convey a greater message. These stories will help your audience relate to you and understand the influences behind your actions.

Elements of Impact

To leave a lasting impact, consider these elements:

Ethos, Pathos, and Logos

As Aristotle proposed in his Rhetoric, the answer to creating an impactful political speech lies in ethos, pathos, and logos. Establish the credibility of the speaker, evoke emotional connections with the audience, and present sound logical arguments. We can see these elements at work in both style and substance.

The build-up and repetition

Guide your speech towards the central idea by building up through anecdotes and statistics. Use repetition to reinforce your message in the minds of your audience. Studies suggest that repetition enhances cognitive processing and aids in information retention.

The note to end on

The conclusion of your speech is the moment where you can leave the most impact. Impart the key points of your speech, make the audience think, and conclude on a poignant or joyous note. Leave them with a lasting impression.

Crafting an impactful political speech requires creativity, emotion, and strategic thinking. Whether you're addressing a crowd after a victory or seeking to console in times of tragedy, these elements of style, substance, and impact will guide you in delivering a speech that resonates with your audience.

Obama Speech Image Source: Barack Obama with his self-proclaimed ‘Mindreader,’ speechwriter Jon Favreau