The 12 Best Virtual Event Platforms: Your Ultimate Virtual Event Platform Comparison [2024]

During the pandemic, virtual event platforms became extremely popular, offering B2B companies the opportunity to build relationships with customers through online events. Even though in-person events are making a comeback, virtual event platforms still offer...

During the pandemic, virtual event platforms became extremely popular, offering B2B companies the opportunity to build relationships with customers through online events. Even though in-person events are making a comeback, virtual event platforms still offer numerous benefits such as cost-effectiveness, faster execution, a smaller carbon footprint, wider audience reach, increased accessibility, and insightful analytics.

If you're wondering how to choose the best virtual event platform for your online event, our comprehensive comparison chart can assist you in making the right decision. With over 20 years of experience in the event tech industry, we have helped numerous business leaders adapt to virtual event platforms during the pandemic and understand what it takes to be the best.

What is a virtual event platform?

A virtual event platform acts as a dynamic digital venue that facilitates and manages the smooth execution of virtual events. Equipped with a wide array of tools and features, virtual event platforms simulate the interactive, engaging, and networking aspects of physical events in a virtual setting. They can cater to various types of events, from conferences and seminars to speaker trainings and town halls, and can accommodate events of varying scales and complexities.

Virtual event platforms are particularly valuable in high-touch industries where personal interaction and customer engagement are paramount. They bridge the geographical gap, enabling companies to engage with a global audience, foster meaningful interactions, and deliver immersive experiences. Additionally, virtual event platforms provide valuable attendee data and analytics for post-event assessment, helping businesses understand their audience better.

Before starting your virtual event platform comparison

Before diving into the virtual event platform comparison, it's essential to be strategic and define what "best" means for your specific event. Consider the type of event you're organizing, your objectives, and your audience's needs and preferences. Make a list of critical features and compare different platforms using a virtual conference platform comparison.

What does your audience need and want from your virtual event platform?

As you go through the virtual event platform comparison chart, keep your attendees' needs top of mind. Consider how you can create a memorable virtual event experience and exceed their expectations. The specific needs and wants of your audience can vary depending on the type of event you're hosting. For example, healthcare conference attendees may expect a calendar invite, pre-event surveys, and personalized event email reminders, while partner conference participants may want an event site, agenda builder, access to pre-event content, and regular event reminders.

By understanding and addressing the unique needs of your audience, you can ensure that your virtual events meet or exceed their expectations, ultimately enhancing your brand reputation.

What are the critical features of a virtual event platform?

When comparing virtual event platforms, consider the following critical features that can contribute to the success of your event:

  • Branding: The platform should allow for branding customization to create a consistent and memorable event experience.
  • Event Registration: Easy and seamless registration process for attendees.
  • Agenda Tools: Tools that assist in building and managing event agendas.
  • Personalization: The ability to personalize the event experience for each attendee.
  • Live and On-demand: Capability to offer both live and on-demand content.
  • One-way or Two-way Video: Options for one-way or two-way video communication.
  • Activation Tools: Features that engage attendees and make the event more interactive.
  • Networking and Group Building: Tools that facilitate networking and group interactions.
  • Virtual Booth and Virtual Lobby: Options for virtual exhibitor booths and virtual lobbies.

Consider which of these features are essential for your event and compare platforms based on their offerings.

How to choose a virtual event platform

To choose the best virtual event platform for your needs, follow these steps:

  1. Understand Your Requirements: Define your event objectives and goals. Consider the type of event you're hosting and the functionalities you require from a virtual event platform.
  2. Assess Platform Features: Evaluate the features offered by each virtual event platform. Look for interactive features, networking capabilities, in-event engagement tools, customization options, and integration possibilities.
  3. Consider the User Experience: The platform should provide a smooth, intuitive experience for both organizers and attendees. Look for easy registration, seamless navigation, accessible customer support, and overall ease of use.
  4. Evaluate Scalability: Ensure that the virtual event platform can handle the size of your event in terms of attendee count and content delivery.
  5. Check Compatibility: Verify that the virtual event platform supports all the devices and browsers your attendees might use, providing a consistent experience across platforms.
  6. Look into Analytics: Comprehensive data tracking and analytics are crucial for understanding attendee behavior, gauging event success, and improving future events.
  7. Review Security Measures: Data security is essential. Look for virtual event platforms that prioritize confidentiality and data security, especially in high-touch industries.
  8. Assess Customer Support: Effective customer service and technical support are vital for resolving any issues before, during, or after your event.
  9. Consider Pricing: Evaluate the pricing options of virtual event platforms, considering the value and features they provide. The most expensive option isn't always the best, so find the right balance for your budget.

Remember that choosing the right virtual event platform is an investment in the success of your event. Take the time to research and evaluate platforms before making a decision.

The 4 types of virtual event platforms

In our virtual event platform comparison chart, we have classified the platforms into four clusters based on their functionality and use cases:

  1. Virtual Event Platforms: These platforms offer versatility and cater to a wide range of external and internal events. They provide interactive elements for both live and on-demand events.
  2. Virtual Conference Platforms: Focused on registration, ticket selling, and agenda management, these platforms also offer some engagement features and integrations.
  3. Webinar Solutions: These solutions are ideal for delivering webcasts, often in a one-way format, with limited interactive features.
  4. Internal Meeting Tools: Designed for internal users and emphasizing two-way communication and collaboration, these platforms have simple navigation limited to one screen.

Consider the specific needs of your event and audience to determine which type of virtual event platform is most suitable for you.

The best platform for an online event?

If you're looking for the best virtual event platform, consider the following options from our virtual event platform comparison:

  1. SpotMe: Named a leader in B2B Event Management Technology, SpotMe is an intuitive enterprise event platform that offers personalized and compliant event experiences. It is highly customizable and integrates with CRM systems and other marketing tools.
  2. vFairs: A pioneer in virtual career fairs and virtual trade shows, vFairs offers 3D models of events and interactive features like e-commerce and one-on-one meetings.
  3. Notified: This webcasting solution focuses on webinars and provides 3D event models, video editing tools, and integration with popular platforms like YouTube and Facebook.
  4. Accelevents: A virtual conference platform that combines engagement features with ticketing capabilities, Accelevents is an excellent choice for ticketed virtual summits.
  5. Livestorm: Offering end-to-end tools for video engagement, Livestorm is ideal for external and internal conferences where user-friendly engagement is vital.
  6. Webex Events (formerly Socio): With a mobile app and efficient registration and ticketing tools, Webex Events is best suited for external and internal multi-track conferences and networking events.
  7. ON24: Recognized as a strong performer, ON24 specializes in webinars and provides robust analytics, lead generation tools, and integration options.
  8. Zoom Video Webinars: Known for its simplicity and widespread use, Zoom Video Webinars is an excellent choice for small businesses and mid-market webinars.
  9. GoToWebinar: Focused on simplicity, GoToWebinar offers easy webinar promotion and branding tools, along with integrations.
  10. Adobe Connect: With flexible collaboration features and live annotations, Adobe Connect is ideal for internal meetings and collaboration.
  11. Microsoft Teams: Part of the Microsoft Office 365 suite, Microsoft Teams is perfect for internal collaboration and virtual town hall meetings within the Microsoft ecosystem.
  12. Google Meet & G Suite: Google Meet is part of the Google Cloud suite and offers basic interactive tools for smaller virtual town hall meetings.

Select the virtual event platform that best aligns with your event requirements and audience needs.

Our verdict from the virtual event platform comparison

Based on our comparison, the best virtual event platform for enterprise virtual events with advanced requirements is SpotMe. It offers an all-in-one solution, customizable branding, interactive features, and seamless integration with CRM systems.

For small businesses and mid-market webinars, Zoom Video Webinars is the top choice due to its simplicity and widespread use.

For large-scale webinars, ON24 stands out with its robust on-demand mode and lead generation capabilities.

Adobe Connect is the best choice for classroom collaboration, providing flexibility, whiteboard collaboration, and live annotations.

If you're hosting virtual job fairs, vFairs is the ideal platform, offering 3D event models and enabling one-on-one meetings with employers.

Lastly, for ticketed virtual summits, Accelevents offers ticketing capabilities and comprehensive event promotion analytics.

Conclusion

Choosing the best virtual event platform is crucial for the success of your online events. By considering your specific event requirements and audience needs, evaluating platform features, user experience, scalability, compatibility, analytics, security measures, customer support, and pricing, you can make an informed decision.

Review our virtual event platform comparison chart to find the platform that best fits your event goals. Whether you're hosting an enterprise event, small business webinar, large-scale webinar, classroom collaboration, virtual job fair, or ticketed virtual summit, there's a virtual event platform suitable for your needs.

To explore SpotMe, the top choice for enterprise virtual events, request a personalized demo today and experience its features firsthand.

For more resources and guides to help you find the best event platform and app, check out our articles on event trends, conference apps, hybrid event platforms, HCP events, and event management RFP templates.

If you're ready to take your virtual events to the next level, choose the best virtual event platform built for enterprise and loved by audiences - SpotMe.

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