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The Ultimate Guide to Social Media Event Promotion

When it comes to promoting events on social media, having a well-thought-out strategy is crucial. Whether you're organizing a small private party or a large-scale festival, engaging with your audience creatively can significantly boost attendance...

When it comes to promoting events on social media, having a well-thought-out strategy is crucial. Whether you're organizing a small private party or a large-scale festival, engaging with your audience creatively can significantly boost attendance and enhance the overall experience.

In this comprehensive guide, we will explore various techniques to create a killer digital experience for your event from start to finish. From pre-event promotion to coverage during the event and follow-up activities, we've got you covered.

Pre-Event Promotion: Building Anticipation

1. Instagram Stories Countdown

Use the countdown sticker on Instagram Stories to set an end date and time for your event. This is a great way to drive ticket sales, create a sense of urgency, and remind people about contest deadlines or early bird pricing.

Instagram Stories countdown sticker Picture: Instagram Stories countdown sticker

2. Create a Facebook Event Page

Make a comprehensive Facebook event page with all the necessary details about your event. Tag the official pages of your speakers or special guests. Utilize the discussion area to post announcements, answer questions, and share exclusive information or pre-sale codes.

3. Teasers and Guest Introductions

Build excitement by sharing teasers and relevant details leading up to the event. Introduce your guest speakers one by one or share interviews with the stars of your event. For example, like RuPaul's Drag Race does with their pre-season "Meet the Queens" segment.

Meet the Queens of #DragRace Season 10, henny!! ???????? link - RuPaul's Drag Race (@RuPaulsDragRace)

4. Create a Branded Hashtag

Develop a unique and easy-to-remember hashtag for your event. Use it consistently across all your social media content and encourage attendees and participants to use it as well. A branded hashtag helps gather all event-related content in one place and increases brand visibility.

5. Give a Sneak Peek

Share behind-the-scenes photos and videos of your event's venue, speakers, programs, and swag. Giving people a sneak peek behind the curtain generates excitement and anticipation. Take inspiration from Jameela Jamil, who shares goofy photos of the cast of The Good Place to engage fans.

6. Host a Giveaway

Run a social media giveaway contest to increase brand awareness and convert followers into event attendees. Ask participants to share a contest post and use the event hashtag to enter. Collaborate with sponsors to provide giveaway items in exchange for additional publicity.

During the Event: Live Coverage and Engagement

7. Create AR Filters

Develop custom augmented reality (AR) filters for Instagram, Facebook, or Snapchat. These filters allow guests to interact with your event and generate user-generated content for their own Stories. Use tools like Spark AR Studio for Instagram and Facebook, and Lens Studio 2.0 for Snapchat.

8. Interview Attendees on Instagram Stories

Capture the real-time reactions and experiences of attendees by conducting short interviews on Instagram Stories. These interviews create compelling and easily-digestible content, giving viewers an inside look at your event's atmosphere and vibe.

9. Live Tweeting

Keep people engaged and informed by live tweeting highlights and images from the event. Share funny moments, main takeaways, and powerful quotes from speakers. Use your event hashtag consistently and respond to any questions or concerns raised by attendees in real-time.

10. Swag Distribution

If you have promotional swag to give away, let people know where to find you on-site. Personalize the experience by handing out branded items one-on-one, creating a memorable interaction with your audience.

11. Social Media Display

Utilize a social media aggregation tool like Hootfeed to display real-time tweets related to your event. This encourages attendees to join the online conversation and makes the event more interactive and accessible.

Post-Event: Reflection and Follow-Up

12. Share User-Generated Content

After the event, respond to and share user-generated content to celebrate the success of your event and show different perspectives. This personalized interaction helps build a stronger connection with attendees and further promotes your brand.

13. Follow-Up with Attendees

Reconnect with attendees after the event to express gratitude and address any remaining concerns or complaints. Strengthening the relationship with attendees increases the likelihood of future engagement and attendance at your events.

14. Save Event Highlights

Pin your event coverage to your Story Highlights on Instagram and Facebook. This ensures that your content remains visible for a longer period, allowing people to access and engage with it even after the event is over.

15. Create Summaries for Non-Attendees

Share content that gives non-attendees a taste of what they missed. Post images and videos that provide an immersive experience and make those who couldn't be there feel a part of the event. This keeps them engaged and interested in future events.

16. Analyze Performance

Evaluate the success of your social media event promotion campaign by setting and measuring goals and metrics. Analyze the effectiveness of your strategy and execution to inform future event promotions.

17. Conduct Post-Event Surveys

Gather feedback from attendees, presenters, organizers, and volunteers through post-event surveys or social media polling features. Embrace all types of feedback to improve your future social media event promotion efforts.

Remember, promoting events on social media is an ongoing process. By following these strategies and guidelines, you can create a memorable and engaging digital experience for your attendees from start to finish. Good luck!

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