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The Ultimate Guide to Pre- and Post-Event Planning

Introduction Events have always been a significant way to connect and interact, even more so after the COVID-19 pandemic made large gatherings a challenge. People are now more interested in socializing and networking outside of...

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Events have always been a significant way to connect and interact, even more so after the COVID-19 pandemic made large gatherings a challenge. People are now more interested in socializing and networking outside of their immediate circles. According to statista.com, live events have become an essential way for organizations to create value:

"According to a survey conducted in Q4 2021, 72% of participants reported that live events were either very effective or effective in bringing value to their organizations."

Spearheading this trend are live events, sponsorships, and brand experiences—a great way to build or expand your audience base and engage with them in a non-sales-focused environment. However, a successful live event or online activity doesn't happen by chance. You need a detailed plan before and after the event to ensure you attract the right audience and measure your post-event success. Continue reading to understand the importance of pre-event and post-event strategies. You can also explore the pre-event and post-event checklists below to help you prepare for your online or hybrid event.

Why are Pre-Event Activities Important?

Pre-event activities are crucial because they help ensure a smooth and successful event. Pre-event marketing helps generate anticipation and awareness for your event, attracting a larger audience. You will need to define your objectives and create an event strategy as the first step. Depending on your goals and the type of event you're hosting, you'll need to consider digital and print graphics, online advertising, social media marketing, interactive content, and creating an online media kit, among other things. Here is a pre-event checklist to help you prepare for your event:

Pre-Event Checklist:

  • Define your event goals and target audience.
  • Conduct market research to understand your target audience and their needs.
  • Allocate a budget for marketing activities, including advertising, promotions, and social media outreach.
  • Choose a suitable venue that aligns with your brand image and target audience.
  • Build a detailed event schedule, including opportunities for audience interaction and brand engagement.
  • Implement a multichannel marketing strategy to reach and engage your target audience, including email campaigns, social media advertising, and collaboration with influencers.
  • Optimize registration and ticketing options to gather valuable data and improve lead generation.
  • Create visually appealing and brand-relevant event collateral, such as banners, flyers, and advertising materials.
  • Utilize event technology, such as event apps, to enhance attendee experience and gather valuable data.
  • Develop a post-event marketing plan to measure success, collect feedback, and leverage opportunities generated from the event.

Why are Post-Event Activities Important?

Post-event activities help evaluate the success of your event, gather feedback from attendees, and make improvements for future events. They also provide an opportunity to document event highlights and share the impact and results of the event, which can be valuable for reporting and marketing purposes. After your event, you will need to consider updating your website content, analyzing data and reports, tracking engagement, and collecting feedback. kubik offers comprehensive post-event strategies and services to refine your event and analyze its impact.

Post-Event Checklist:

  • Collect and analyze event data and metrics to measure the success of the event.
  • Gather feedback from attendees, sponsors, and other relevant parties.
  • Evaluate return on investment (ROI) and adjust future event plans accordingly.
  • Share event highlights, images, and videos on social media and other marketing channels.
  • Create and distribute post-event reports for stakeholders.
  • Follow up with event attendees, sponsors, and any marketing opportunities generated from the event.
  • Update event-related materials, such as websites and presentations, with information from the event.
  • Settle outstanding bills and payments.
  • Archive and organize event-related documents and materials for future reference.
  • Plan and start preparing for the next event.

kubik's Event Strategy and Creative Services

Investing in pre-event and post-event services is crucial for the long-term success of any event program. Pre-event planning can enhance or undermine the overall experience, while post-event activities are essential to capitalize on your efforts. Consider kubik's event strategy and creative services to turn your exhibition, event, or next marketing activity into a success. kubik can support your event or project from start to finish and beyond with our comprehensive event management services. Visit our research page to explore our favorite stories or reach out to discuss our services for your next project.

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