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Peter Luger: Revolutionizing the Dining Experience with Online Reservations

Getting a table at a New York City institution just got a little easier. Steak destination Peter Luger recently launched their online reservation system, much to the delight of long-time customers and tourists alike. No...

Getting a table at a New York City institution just got a little easier. Steak destination Peter Luger recently launched their online reservation system, much to the delight of long-time customers and tourists alike. No longer will diners have to spend hours on the phone, trying to secure a coveted dinner reservation during the golden hours between 4:45 and 10:45 p.m.

According to Daniel Turtel, vice president of Peter Luger, the restaurant was receiving a staggering 6,000 calls for reservations every day. Recognizing the need for change, Turtel and his team decided to implement online reservations to streamline the reservation process and improve the overall dining experience for their patrons.

The restaurant, which yielded thousands of calls a day, recently started offering reservations through Resy. The restaurant, which yielded thousands of calls a day, recently started offering reservations through Resy. Photo Credit: David Handschuh

The Williamsburg eatery, known for its German beer hall-style ambiance, can accommodate over 6,000 people in a given week. However, the call volume they received after installing a new phone system indicated that the wait times for reservations were becoming increasingly problematic. Turtel acknowledged this, stating, "We had been getting slight suggestions from people that it maybe took a little too long to make a reservation. We were increasingly aware that the wait time on the phone was not such a charming aspect."

To address this issue, Peter Luger partnered with Resy for their reservation services. At present, the restaurant is booked two weeks in advance on the platform. This new system not only brings convenience to diners but also allows the restaurant to better manage their capacity and offer a seamless dining experience.

Keeping with Tradition

Beyond the introduction of their online reservation system, Peter Luger has remained true to its roots. The iconic steakhouse, which has been in operation for 132 years, still adheres to its cash-only policy. They continue to use USDA Prime beef that is dry-aged using a secret method, meticulously controlled for humidity, temperature, and time. Every piece of meat on the menu is personally selected by a family member, just as it has been for generations.

Inside the kitchen at Peter Luger, where steaks have been prepared the same way for decades. Inside the kitchen at Peter Luger, where steaks have been prepared the same way for decades. Photo Credit: David Handschuh

The steaks at Peter Luger are accompanied by classic sides like creamed spinach and German potatoes. Additionally, the menu offers appetizers such as tomato and onion, shrimp cocktail, and their famous thick, perfectly cooked slices of bacon. Surprisingly, the bacon originally started as a staff meal before becoming a customer favorite and earning a place on the menu.

Customers who visit Peter Luger also have the opportunity to purchase their signature sauce, which is still made across the street from the Brooklyn restaurant. Originally, it was mixed in the back of the restaurant on a daily basis, and regulars would bring their empty jars from home, requesting the waiters to fill them up.

Lastly, no visit to Peter Luger would be complete without trying their homemade whipped cream, known as "schlag." Turtel shared that customers have been applying the "schlag test" for years, which involves turning the bowl of whipped cream upside down. If it stays in the bowl, it's considered the real Peter Luger's schlag.

The restaurant opened in Brooklyn in 1887 and has locations in Great Neck, Long Island, and, soon, Tokyo. The restaurant opened in Brooklyn in 1887 and has locations in Great Neck, Long Island, and, soon, Tokyo. Photo Credit: David Handschuh

In Conclusion

Peter Luger's decision to embrace online reservations reflects their commitment to improving the overall dining experience for their customers. By streamlining the reservation process, they have alleviated the burden of long wait times and made it more convenient for patrons to secure a table at this legendary steakhouse. While the introduction of online reservations may be a modern-day innovation, Peter Luger remains steadfast in their dedication to tradition and excellence, ensuring that their customers enjoy a memorable dining experience.

FIND IT Peter Luger is located at 178 Broadway, Williamsburg, 718-387-7400, peterluger.com

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