Monday Motivation: 8 Critical Factors to Consider When Designing Your Event Calendar

Are you looking to take your event calendar to the next level? Here are some invaluable tips and tricks that will help you create an extraordinary event calendar. From making your events seasonally appropriate to...

Are you looking to take your event calendar to the next level? Here are some invaluable tips and tricks that will help you create an extraordinary event calendar. From making your events seasonally appropriate to filling in calendar gaps, we've got you covered. Plus, we'll share the best tools for designing an incredible event calendar.

Your Corporate Event Template: What Events To Throw & When

To bring people together all year round, it's important to understand how to make any event type work for the season. Let's explore some inspiring ideas for each major season.

Winter Events

During the winter season, cold weather dominates event venues and outdoor activities may not be feasible. It's the perfect time to focus on local audiences and employee-centric events. Holiday celebrations, new year goal setting, and charitable events are all perfect for wintertime.

Try hosting a holiday lights viewing party at your local botanical gardens or park. Organize a volunteer day or invite a goal-setting expert to motivate your team. Check out inspiring winter event themes to explore.

Spring Events

Rain showers, longer daylight hours, and blossoming flowers make spring a special season. This is the time when professionals are remotivated to pursue their goals for the year. Educational events, team-building activities, and creative gatherings are especially effective during this season.

Consider hosting a baseball bash, planting trees in your community, or launching new products or designs. A cocktail soiree for VIP clients and account executives is also a great idea. Discover wonderful spring event themes for parties and events.

Summer Events

Summer is all about high-energy gatherings, outdoor activities, and networking. It's the perfect time to host social hours and networking events. Make use of outdoor event venues and enjoy the sunshine.

Barbeques and cookouts to celebrate team wins are always a hit. Recruitment events and ice cream socials can attract new talent. Consider adding a weekend getaway that combines work and play for your team. Explore fantastic summer event themes for your next party.

Fall Events

As the days get shorter, everyone is focused on meeting year-end quotas and objectives. Fall is the ideal time to host big, high-impact events like conferences or trade shows. Take advantage of the festive atmosphere before the holiday season takes over.

Consider hosting Halloween and/or Thanksgiving related events. Gratitude meetings for corporate employees are also great for the season. Take a look at some great fall themes for events.

How to Tailor Your Event to Any Time of Year

When you host an event matters. Incorporate seasonal colors and themes into your event decor. Make sure to include seasonal produce in your food and beverage menus. Consider your guests' comfort when choosing a venue.

Which Day of the Week is Best for Your Event?

Monday events usually have the lowest attendance rates. Tuesdays are considered best for corporate or educational gatherings, and Thursdays are said to be the new Saturdays for event hosting. Low-energy events or fun activities are best for Friday nights and weekends.

8 Critical Factors to Consider When Designing Your Event Calendar Template

To ensure a successful event calendar, consider these key factors:

  1. Wiggle room for event timeline mishaps.
  2. Marketing and sales collaboration for each event's lifecycle.
  3. Accurately assign time for pre- and post-event activities.
  4. Map out event promotions and related communications.
  5. Set ticket and registration goals.
  6. Include time to catch up if goals aren't met.
  7. Consider dates for tiered ticket pricing releases.
  8. Provide clear event names, summaries, and searchable tags.

Use A Helpful Event Calendar Creation Tool

Cvent's Event Calendar Software is an all-in-one solution for corporate event marketers. It offers flexible search options, link sharing for internal events, mass emailing capabilities, one-click calendar syncing, and customizable branding.

Now You're Ready to Build an Exciting Event Calendar!

With these tips and tricks, you can design, fill up, and manage your event calendar like a pro. Whether you're planning a long-term event timeline or creating an effective event marketing calendar, these strategies will set you up for success. Get started today and create an event calendar that everyone will love!

1