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Deciding on your wedding planning services can be overwhelming, especially when you're just starting out. It's important to customize your offerings to meet the needs of your market and clients. Let's explore the three most...

Deciding on your wedding planning services can be overwhelming, especially when you're just starting out. It's important to customize your offerings to meet the needs of your market and clients. Let's explore the three most commonly offered wedding planning services.

Month-of Wedding Coordination

Also known as wedding day coordination or wedding day management, this service is perfect for clients who prefer to handle the planning themselves. As a wedding planner offering month-of wedding coordination, you can provide a list of recommended vendors to save your clients time and ensure the success of their big day.

You can choose to assist your clients throughout the planning process or start working with them closer to the wedding date. Some planners begin their month-of wedding coordination services at least 30 or 60 days prior to the wedding. During this time, you'll gather all the details, create a wedding day timeline, confirm final arrangements with vendors, run the ceremony rehearsal, and ultimately coordinate the events on the wedding day.

types of wedding planning services offered Image source: types of wedding planning services offered

Partial Planning

Partial planning includes all the services provided in month-of wedding coordination, with additional options tailored to the client's preferences. Here are a few ways partial planning can be offered:

  1. Providing a set number of planning hours along with month-of wedding coordination to offer professional assistance during the planning process.
  2. Offering a certain number of meetings where the wedding planner can attend vendor appointments with the client.
  3. Conducting monthly or quarterly check-in meetings to ensure the clients stay on track with their planning.
  4. Providing specific services such as budget planning and management in addition to month-of coordination.
  5. Sending reminders and regularly checking in with the couple to keep them on track, although the planner does not manage vendors during the planning process in this case.

It's important to define your partial planning service clearly, whether by specifying hours, meetings, or other parameters, to effectively manage client expectations.

Full-Service Wedding Planning

With full-service wedding planning, the planner takes complete responsibility for guiding the couple through every step of the planning process. This includes attending numerous vendor meetings, managing the wedding budget, tracking payment deadlines, possibly working on the wedding design, and handling all aspects of wedding day management.

As a full-service wedding planner, you may also recommend venues and accompany clients on tours to find the perfect location. If you're unsure whether you're primarily a wedding planner, designer, or both, our comprehensive guide will provide the clarity you need.

These descriptions provide a general overview of the services wedding planners offer, but remember, you can tailor your offerings to meet your business goals and your clients' unique requirements.

If you found this article helpful, consider joining the Very Important Planners (VIP) Lounge. This exclusive community is filled with curated content and a supportive group of fellow wedding planners ready to assist you!

Not sure how to price your services and create wedding planning packages?

Take a look at our guide, Pricing With Confidence: Secrets to Profitable Pricing & Services for Professional Wedding Planners. This comprehensive resource provides templates, worksheets, and valuable information to help you confidently offer profitable and sustainable wedding planning packages and pricing.

Whether you're new to the industry or an experienced planner, this guide is designed to help you understand pricing methods, save time with ready-to-use templates, and create professional pricing structures for weddings and events.

Month-of, Partial Planning, & Full Service: Wedding Planning Services Explained Image source: Month-of, Partial Planning, & Full Service: Wedding Planning Services Explained

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