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How to Successfully Work From Home as an Event Planner

Are you passionate about planning parties and want the freedom to work from home? If so, becoming a home-based event planner could be the perfect career choice for you. In this article, we will explore...

Do you love planning parties? Do you want to work-at-home? This post covers everything you need to know about becoming a home-based event planner!

Are you passionate about planning parties and want the freedom to work from home? If so, becoming a home-based event planner could be the perfect career choice for you. In this article, we will explore the steps you need to take to successfully work from home as an event planner, without the need for a specialized degree or certification.

What Training Do You Need for Event Planning?

Traditionally, event planners would obtain a degree in meeting and event planning, hospitality, or tourism. However, many successful event planners have pursued different educational paths. Candice Coppola, for example, studied art history, while Jenn Sbranti obtained a Bachelor's Degree in visual arts. The key is to have a natural affinity for the profession and a willingness to continuously learn and improve.

While a specialized degree or certification is not necessary to run your own event planning business, it is essential to educate yourself about the industry. There are various online resources, guides, and programs available to help you enhance your skills and knowledge.

How Much Can You Earn as an Event Planner?

According to the Bureau of Labor Statistics, employee event planners earn an average of $49,370 per year. However, as a business owner, your earning potential is not limited to a fixed salary. Social planners can charge anywhere from $12 to $75 per hour, plus vendor commissions, while corporate planners can earn $16 to $150 per hour, plus vendor commissions. It's common for event planners to charge a fee for their services, along with a percentage of vendor fees.

How to Work From Home as an Event Planner

Ready to Start Your Event Planning Business?

1. Write a Business Plan

Like any other home-based business, it's crucial to have a solid business plan in place. Educate yourself on best business practices and tools, complete all the necessary paperwork, and ensure your legal and financial aspects are in order. Writing a business plan doesn't have to be complicated; you can use a free template to get started.

2. Choose a Niche

To stand out and attract clients, it's beneficial to specialize in a specific type of event planning. Consider your passions, interests, experience, and knowledge to determine the niche that suits you best. You can focus on social clients, corporate clients, non-profit clients, or even a combination. Decide whether you prefer organizing large events or intimate gatherings and identify your area of specialty.

3. Build a Website

Having an online presence is crucial in today's digital age. A website acts as your virtual storefront, allowing potential clients to discover your services, view your portfolio, and read testimonials. Setting up a website is affordable and relatively easy, with step-by-step instructions available to guide you through the process.

4. Market Your Business

Consistent marketing efforts are essential for growing your event planning business. Choose two to three marketing methods that align with your preferences and dedicate time each day to work on them. If a particular method doesn't yield results or you find it unpleasant, don't hesitate to try something new. Popular marketing options include social media, business cards, blogging, email marketing, brochures, in-person networking, and more.

5. Invest in Your Event Planning Business

As your business grows, it's crucial to invest in your professional development. Attend events, tradeshows, webinars, and online courses to expand your knowledge and skills. There are options available for every budget and niche, from books to membership sites and coaching sessions. By continuously investing in yourself and your business, you increase your chances of success.

Starting your own event planning business may seem like a distant dream, but with determination and the right steps, you can turn it into a rewarding reality. Good luck on your journey!