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How to Schedule a Post on Facebook: A Step-by-Step Guide

While social media platforms like Twitter, Instagram, and TikTok continue to gain popularity, Facebook remains the leader in the market. With nearly 70% of all U.S. adults and over 2.7 billion users worldwide, Facebook is...

While social media platforms like Twitter, Instagram, and TikTok continue to gain popularity, Facebook remains the leader in the market. With nearly 70% of all U.S. adults and over 2.7 billion users worldwide, Facebook is still the go-to platform for reaching a large and diverse audience.

Posting timely and relevant content on Facebook is crucial to engage with this vast user base. Unlike traditional platforms like television or radio, social media channels move at a much faster pace, making it necessary to consistently create new posts. However, this can be overwhelming for even the most tech-savvy social media managers.

Creating content manually allows for immediate relevance, but it requires constant monitoring of trends and interactions on Facebook. It can be challenging to craft posts that leverage current conditions. What happens if site owners are not online or if users from different time zones are actively looking for content? Scheduled posts are the answer.

Facebook's post scheduling tool enables you to launch pre-created content on your Facebook Business page at a specific date and time. By scheduling posts in advance, you can maintain normal work hours and have more time to brainstorm new social media strategies.

While it's still essential to create manual posts that address specific events or emerging market conditions, scheduled posts can help streamline your social efforts on a larger scale. If you're unsure how to schedule an engaging Facebook post, we'll walk you through the steps below.

Step 1: Log into your Facebook Business page.

Make sure you're logged into your business page to access the necessary publishing tools. Personal pages do not offer the same range of publishing options.

Step 2: Click on "Publishing Tools."

In the left menu of your Facebook Business page, click on "Publishing Tools." This will display a list of all published posts, as well as options to view your scheduled posts, drafts, and expiring posts.

Publishing tools on Facebook Business Page left-hand menu

Step 3: Create a compelling post.

Select "Create Post" at the top of the page and write your post in the provided text box. You can also add images or links, and you'll get a real-time preview of the post as you create it.

While drafting your post, keep it engaging, personable, and relevant, just like you would with on-demand posts.

Step 4: Set a publish time.

Once you're satisfied with your post, select "Schedule" in the drop-down menu under News Feed. This will open a box where you can choose the exact date and time for your post to be published.

Click schedule post in the drop-down menu

Step 5: Consider putting spend behind your content.

To increase the reach of your Facebook post, you can pay the platform to advertise it for a specific duration. Select the "Boost" option next to "Publish" to choose your budget, target audience, and desired post duration.

For more information on promoting Facebook content and running ads, click here.

Step 6: Track and adjust your schedule.

Regularly check the Publishing Options menu to keep track of your published and scheduled posts. Make sure that the scheduled posts still align with your current marketing strategies. In case of any production or supply issues, you can unschedule posts that may no longer be relevant.

Step 7: Consider cross-promotional scheduling.

Keep in mind that scheduled posts do not automatically trigger notifications on other platforms like Twitter. If you want your Facebook posts to go out in tandem with other social media posts, ensure you know your publish dates to boost the impact of cross-platform promotions.

Additionally, tools like HubSpot's Social Media Software can help you schedule posts across multiple platforms, such as Facebook, Twitter, or LinkedIn.

Step 8: Embrace scheduling tools.

Managing all your scheduled posts manually can become complicated as your Facebook page expands. Consider using social media management tools like HubSpot or Oktopost to streamline scheduling while you focus on creating more compelling content on-demand.

Step 9: Don't over-schedule.

While it may be tempting to schedule all your posts for weeks in advance and put social media on the backburner, this can lead to customer disinterest. Over-scheduling can make your page appear more like a sales machine than a social platform. Reserve scheduled posts for important announcements or significant business changes, and don't rely solely on them.

Step 10: Compare your scheduled content to the competition.

If you're worried about sounding inauthentic or robotic in your scheduled posts, take a look at what your competitors are doing. Analyze the frequency and content of their posts to improve your own social media efforts. This doesn't mean copying their posts but rather using their scheduling strategies to make the most of the social platform's potential.

That's it! In just a few simple steps, you can schedule engaging posts on Facebook and maintain a consistent social media presence. By leveraging the scheduling feature, you can free up time to focus on other aspects of your business while ensuring your Facebook page remains active and relevant.