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How to Plan a Virtual Event or Webinar: Your Ultimate Guide

Virtual events and webinars have become increasingly popular, with 70% of Americans expressing a desire to attend more or at least as many virtual events as they did last year. The convenience and possibilities offered...

Virtual events and webinars have become increasingly popular, with 70% of Americans expressing a desire to attend more or at least as many virtual events as they did last year. The convenience and possibilities offered by virtual event platforms have made them a hit among both attendees and creators. However, planning a virtual event can still be a daunting task, especially if you're new to the digital realm. But fear not, because we have you covered.

Identify the Unique Benefits of Virtual Events

Virtual events offer a range of advantages that have made them a preferred alternative to traditional in-person gatherings. Let's explore some of these benefits:


Virtual events have democratized the event industry by eliminating geographical barriers. People from across the globe can participate without the need for travel, making events more inclusive. Additionally, virtual events often have lower ticket prices or even free options, making them more economically viable for many. For example, YogaTalk Global Network hosts free virtual yoga events accessible to everyone.


Sustainability is a growing concern in the event industry, and virtual events align with this ethos. By eliminating the need for travel, venue setup, and other logistical elements of physical events, virtual events significantly reduce their carbon footprint. For instance, Reply.io now offers virtual sales conferences to align with their net-zero carbon emissions targets.


Digital events present unique opportunities to enhance interactivity. Attendees can engage with speakers and each other through live chats, Q&A sessions, and interactive polls, creating a collaborative environment. Virtual breakout rooms also allow for more intimate discussions and networking opportunities. The Guardian's Masterclass series is an excellent example of using interactive components to engage attendees from different time zones and borders.


Virtual events are often less costly to organize compared to in-person events. Savings on venue hire, catering, and travel expenses allow planners to allocate resources more efficiently. Hybrid events, which combine in-person and virtual attendance, can generate additional revenue by selling virtual tickets at a fraction of the price when the venue reaches capacity.


Virtual events offer event creators a high degree of flexibility. With fewer issues related to rescheduling and the ability to record events for later viewing, virtual events allow for a seamless and convenient experience. Attendees also have the flexibility to attend events at their convenience, even in the face of last-minute emergencies.

Easy Data Collection

Virtual events make it easier to collect attendee feedback and data through digital channels. This instant, centralized data collection provides insights into attendee preferences, behavior, and engagement levels. It also facilitates personalized event experiences and allows event creators to continuously improve future events.

Key Steps to Successfully Plan a Virtual Event

While planning a virtual event shares similarities with in-person events, there are some unique steps you should take to ensure a seamless experience. Here are some tips to guide you:

Determine Suitability for an Online Audience

Not all events are suitable for the virtual world, but that doesn't mean you can't provide a quality experience online. Consider the nature of your event and whether it can be effectively translated to a digital format. Concert live streams and interactive workshops often work well, while events relying heavily on physical materials may not.

Choose the Right Technology

Select a virtual events platform that suits your needs. Consider factors such as video streaming capabilities, interactivity features, and event marketing integration. Eventbrite's virtual event platform, for example, offers a wide range of features to enhance engagement and streamline event management.

Don't Skimp on Production Equipment

To create a professional and engaging virtual event, invest in high-quality production equipment. Conduct technical checks prior to the event, ensure the right audio and visual equipment, and consider renting a professional space if needed. Remember to have a backup internet connection and consider recording key presentations as backups.

Hone Your Virtual Presentation Skills

Engaging a virtual audience is different from engaging an in-person audience. Incorporate tactics such as maintaining eye contact with the camera, using interactive tools, offering incentives for participation, using visuals and multimedia, personalizing content, and providing a clear program or agenda for attendees.

Manage the Logistics of Virtual Events

Managing the logistics of virtual events requires attention to detail. Here are some key aspects to consider:

  1. Set up your online-only event or establish a paid webinar using platforms like Eventbrite.
  2. If transitioning from an in-person event to a virtual format, ensure a smooth transition on Eventbrite.
  3. Utilize automation workflows and plugins to automate reminders and facilitate attendee access to your virtual event.
  4. Send out reminder emails and communicate any last-minute changes to your attendees.

Plan Your Marketing Campaign

A well-planned marketing campaign is crucial for the success of your virtual or hybrid event. Utilize various channels and strategies to promote your event effectively:

  • Launch social media marketing efforts with teasers, behind-the-scenes content, and targeted ads.
  • Leverage email marketing to send personalized invites, updates, and reminders.
  • Collaborate with influencers to expand your event's reach and credibility.
  • Use content marketing with blog posts, videos, and webinars related to your event.
  • Offer early bird discounts to encourage early registrations.
  • Utilize Eventbrite's promotional tools, such as SEO optimization and promotional codes.
  • Engage previous attendees and offer interactive contests and giveaways.
  • Collaborate with community partnerships and utilize press releases and media outreach.

Plan a One-of-a-Kind Virtual Event

To make your virtual event stand out and engage your audience, consider the following tips:

  • Plan natural pause points for audience interaction and engagement.
  • Incorporate live polls, chats, and virtual booths to enhance audience participation.
  • Ensure passionate and knowledgeable speakers or performers.
  • Test your technology to ensure a seamless experience for your audience.

How to Plan a Virtual Event Without the Hassle

By using Eventbrite's robust virtual event platform, you can simplify the entire process of planning, marketing, and executing your virtual event. With seamless integration with various live streaming services, interactive features, and an effortless registration and ticketing system, Eventbrite is the go-to choice for many event organizers.

Planning a virtual event may seem daunting at first, but with the right tools and meticulous planning, you can create an event that resonates with your audience and stands out in the virtual space. Embrace the benefits of virtual events and let Eventbrite guide you through the entire journey.