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How to Create an Engaging Event Feedback Form (With Tips and Template)

Getting nervous about sending out an event feedback form because you fear negative comments? Well, those comments are actually crucial for transforming your events from good to great. Embracing feedback and using it to improve...

Getting nervous about sending out an event feedback form because you fear negative comments? Well, those comments are actually crucial for transforming your events from good to great.

Embracing feedback and using it to improve your events is a huge hack to boosting ticket sales and making your events more successful. But collecting feedback can be a challenge - let's face it, no one likes filling out boring and tedious forms.

So, let's make it interesting!

In this article, we'll guide you through the process of creating an event feedback form that your attendees will actually want to complete. We've learned a lot from the hundreds of thousands of events we've helped to organize, and we're excited to share our insights with you.

Questions to Include in Your Event Feedback Form

In the following section, we'll delve into the most crucial part of the event feedback process: asking the right types of questions.

Like a post-event survey, an online event feedback form can be an essential tool in your marketing communications. It lets attendees know that you care about their thoughts and provides valuable insights for future events and marketing efforts.

Let's get started!

Demographic Questions

Demographic questions provide insights into your attendees' backgrounds. This information is crucial for identifying your primary audience, helping in future planning, and making event marketing easier.

For example, knowing your participants' age group or occupation might influence your choice of speakers, topics, or even the event format in the future.

Here are a few examples of demographic questions:

  1. What is your age?
  2. What is your job title?
  3. Which city/state do you live in?
  4. Did you attend this event last year?

Remember, while demographic questions can be useful, they should be optional to respect attendees' privacy.

NPS Questions

A Net Promoter Score (NPS) is a metric used to gauge how likely a person is to recommend your event to someone else. The score is typically based on a single question with a rating scale.

Although you should normally only include one NPS question, the exact wording can vary. Here are a few examples:

  • On a scale of 1 to 10, how likely would you be to recommend this event to your friends and family?
  • On a scale of 1 to 10, how likely is it that you would recommend our organization to a friend or colleague?

Remember that slight changes in how you word survey questions can dramatically affect results. Choose your NPS question carefully based on the type of event and the precise focus of what you want to measure.

Satisfaction Questions

Satisfaction questions allow you to understand whether the event fulfilled attendees' expectations and help pinpoint areas of strength or improvement.

These questions go beyond whether attendees liked or disliked the event. They provide deeper insights into specific aspects like speaker quality, content relevance, value for money, and the overall attendee experience. They typically use rating scales or multiple-choice questions.

Here are some examples of satisfaction questions:

  • How would you rate the quality of the speakers?
  • How happy were you with the networking opportunities?
  • How would you rate the execution of the event?
  • How would you rate the quality of the event staff?
  • Overall, how satisfied were you with the event?

These questions benefit any event, especially when attendee engagement and satisfaction are key to success.

Feedback Questions

Event feedback questions are open-ended questions that focus on collecting qualitative data. They offer a platform for attendees to freely voice their opinions, experiences, and suggestions to the event planners.

This type of question can help uncover specific areas of improvement that predefined options might not capture. Constructive feedback from attendees can also reveal unique insights about your event and offer fresh ideas for future planning.

Here are some examples of event feedback questions:

  • What did you like most about the event?
  • How was the event registration process?
  • Which aspects of the event do you think could be improved?
  • Do you have any suggestions for upcoming events?
  • Is there anything else you’d like to share about your experience?

Feedback questions are particularly valuable when you host frequent branded events. They can help you quickly implement valuable feedback in your next events and see how changes affect attendees' responses.

Yes/No Questions

Yes/no questions are direct, binary questions that require attendees to respond with a simple "yes" or "no." They are highly effective in gathering feedback on specific aspects of the event.

They can be very effective for collecting negative feedback where attendees can otherwise be shy. They're ideal for events that have many different parts that you want to evaluate without overwhelming the respondents.

Here are some examples of yes/no questions:

  • Did you recognize the event sponsors?
  • Were you satisfied with the food and beverages provided?
  • Were you happy with the audio quality at the event?
  • Did you have a positive experience overall?
  • Would you attend this as a virtual event/in-person event?

Yes/no questions are useful for complicated events and work well for multi-day events. They can help organizers break down which aspects of their events were the most successful and which ones to focus on improving.

Event Feedback Form Best Practices

To ensure that your event feedback survey is not only effective in gathering the necessary data but also user-friendly, let's discuss some best practices and how you can obtain a higher completion rate.

What Kind of Feedback to Seek in Your Feedback Form

Different types of events will benefit from different kinds of feedback. The important part is to keep the feedback you're seeking in sync with your event goals.

How Many Questions to Include in Your Event Feedback Form

In general, it's best to have as few questions on your event feedback form as possible while still collecting the information you need. Keeping the feedback form to around eight questions or fewer is a great way to balance optimizing your response rate with getting enough information for data-driven insights.

How to Increase Your Response Rate

Decreasing the number of questions on the form isn't the only way to improve the response rate. You can also provide incentives, ensure your questions are relevant and easy to understand, make less essential questions optional, send follow-up reminders to non-respondents, and send the feedback form as soon as possible after the event.

The more information you can gather from your event feedback form, the more data-driven decisions you can make for your future events.

Use Feedback Forms to Take Your Event to the Next Level

Feedback forms are your gateway to a successful event evaluation. They provide valuable insights into your event attendees' experiences, preferences, and expectations. They help you measure satisfaction, identify areas of improvement, and tailor your future events to better suit your target audience's needs.

However, to truly harness the power of these insights, you need easy-to-use event software like Eventbrite. With our event survey tool and sophisticated analytics, you can create, distribute, and analyze feedback forms without any hassle, amplifying your event's impact.


Ready to create your own compelling event feedback form? Download our customizable template here and take your events to new heights. Happy planning!