How to Get Clients for Your Event Management or Wedding Planning Company

Starting an event planning business can be a thrilling endeavor. However, there are several factors to consider, including costs, logistics, and whether event planning is a long-term commitment for you. If it is, you're in...

Starting an event planning business can be a thrilling endeavor. However, there are several factors to consider, including costs, logistics, and whether event planning is a long-term commitment for you. If it is, you're in luck! We've put together a comprehensive guide on how you can make the most of your event planning business.

Getting New Clients

Before diving into strategies to gain new clients, let's first discuss where event planning services are needed. Typically, these services are used for:

  • Promotions (fashion shows, political rallies, product launches)
  • Education (graduations, meetings, conferences)
  • Celebrations (anniversaries, birthdays, reunions, weddings, parades, fairs)
  • Commemorations (civic events, memorials)

Event Management Company putting on a birthday party

Every year, companies host various events such as picnics, conventions, trade shows, holiday parties, and meetings. According to the Bureau of Labor Statistics, event planning jobs are projected to grow by 10% between 2016 and 2026.

So, how can you grow your event planning business and attract new clients? Here are some effective strategies to consider.

1. Set up an Event Planning Website

Having a captivating website is essential for potential clients to find you easily. Aim for a web design that impresses visitors and boosts your credibility. Additionally, choose a niche and domain name to differentiate yourself from other event planners.

Choose a Niche

Specializing in a specific area of event planning, such as weddings, can make you more appealing to potential clients. Even if you offer a range of services, having a specialty will help you focus your creativity and avoid spreading yourself too thin.

Event Management Company putting on a birthday party

Register your Domain Name

Before setting up your website, choose a domain name and check its availability using tools like Instant Domain Search. Once you have a name, register it and seek professional services from a reputable business to help you set up an attractive website.

2. Search Engine Marketing

After establishing your website, the next step is to drive targeted traffic to it. One effective method is through search engine marketing (SEM), which includes search engine optimization (SEO).

Search Engine Optimization (SEO) for Event Planners

SEO is crucial for the long-term success of your business. It involves understanding how your target audience searches for events online and optimizing your website accordingly.

Using tools like the Google Keyword Planner, you can gain insights into relevant keywords specific to your area of expertise. Remember to publish fresh, high-quality content strategically incorporating these keywords to enhance your website's visibility.

Online advertising for wedding planning company

Pay-Per-Click Advertising (PPC) for Event Management

Apart from SEO, you can also utilize pay-per-click (PPC) advertising to rank on search engines. PPC allows you to have immediate visibility by displaying ads on platforms like Google. It enables you to target your desired audience and make quick adjustments to your campaign for optimal results.

3. Social Media for Event Planning

Having a social media presence is essential for complementing your website and reaching potential clients. Platforms like Facebook, Twitter, and Instagram can help you engage with your target audience and expand your reach.

Facebook Ads

With over two billion monthly users, Facebook provides an ideal platform for exposing your event planning business to a larger audience. Consider utilizing their paid advertising options to promote your services effectively.

Instagram Ads

If you prefer a visually-oriented platform, Instagram is an excellent choice. With a majority of millennials active on the platform, you can attract a younger demographic by creating attention-grabbing ads.

Facebook Ads for Wedding Planners

To make the most of social media, engage with your followers regularly, incorporate event technology like live social media feeds, and respond to feedback promptly.

4. Email Marketing for Event Planning

Email marketing is a powerful tool for maintaining ongoing conversations with your audience. Build your email list by encouraging prospects to provide their contact information through your website or events. Once you have subscribers, ensure you send them regular, value-added emails without overwhelming their inboxes.

5. High-Quality Customer Service

Delivering excellent customer service is crucial for building trust and growing your customer base. Establish yourself as an authority figure in your niche, and focus on developing a reputation for trustworthiness, reliability, and professionalism.

Customer Service at a party

6. Content Marketing

Implementing a content marketing strategy can significantly benefit your event planning business. By creating engaging content, such as blog posts, podcasts, infographics, and videos, you can build authority, encourage customer engagement, and improve your search engine rankings.

7. Relationships with Industry Partners

Building relationships with related businesses can be immensely beneficial, especially when starting out. Collaborating with photographers, DJs, caterers, and other wedding industry professionals, for example, can help you establish your presence and expand your network.

If you need assistance marketing your event planning company, don't hesitate to contact us. We're here to help you grow your business and succeed in this exciting industry.