Xem thêm

How to Develop an Event App: A Step-by-Step Guide

The world of events is constantly evolving, with hundreds of sporting events, exhibitions, festivals, conferences, and meetups happening daily. Technology has become a vital tool for enhancing the event experience, engaging audiences, and optimizing organizational...

The world of events is constantly evolving, with hundreds of sporting events, exhibitions, festivals, conferences, and meetups happening daily. Technology has become a vital tool for enhancing the event experience, engaging audiences, and optimizing organizational efforts. In fact, the event technology market is projected to grow by 10.65% from 2019 to 2025, according to Mordor Intelligence.

Developing an event app can be a game-changer in today's digital age. It allows organizers to streamline processes, enhance convenience for attendees, and leverage networking opportunities. However, with the multitude of business models and niche markets, it can be challenging to know where to begin. That's why we have prepared this comprehensive guide to help you navigate the event app development process.

Event App Comparison: The Benefits, Major Types, and Use Cases

Event apps have become increasingly popular, with 80% of attendees using an app to check-in, explore the event space, and get answers to their questions. Mobile apps have become essential as Millennials and Generation Z make up the majority of the event audience.

Let's explore some of the key benefits for event planners and attendees:

Convenience

Event apps simplify the attendee experience by allowing them to buy tickets, register, and check-in all within one smartphone tool. It's all about making the process more convenient.

Connectivity

Networking is a primary goal for many events, and event apps facilitate this by enabling communication between potential business partners and individuals with similar interests. These apps also extend networking opportunities beyond the event, strengthening the ability to promote future events.

Higher Engagement

Event apps enhance attendees' interest even before the event begins. Discussions on specific topics and giveaways increase engagement, while live streams, games, and contests make events more interactive.

Social Media Integration

Event apps sync with social media platforms, allowing organizers to broadcast event-related updates and information. This integration simplifies the organizer's routine and keeps attendees informed.

Enhanced Advertisement

Event apps provide dedicated space for detailed information about speakers and sponsorships, making them powerful promotional instruments.

Streamlined Processes

Using one comprehensive app simplifies event planning by eliminating the need to switch between multiple tools.

Feedback and Rankings

Real-time feedback features enable event planners to gather reviews and opinions without using separate platforms. Detailed analytics help organizers evaluate their planning and marketing efforts, building credibility for sponsors.

Benefits of Event Planning Apps Benefits of Event Planning Apps

Event apps can be classified into various types based on their purpose, implementation, audience, and event type or scale. Let's delve into these categories:

1. Purpose

Event aggregators, like Eventbrite, include numerous events from different organizers. Dedicated event apps, such as the iBurn app for the Burning Man festival, are designed for specific companies or organizations.

2. Implementation

Whitelabel solutions, like Attendify, can be customized for every event, while custom-made event apps, like the Sziget festival mobile app, have a unique design and alignment with the company's image.

3. Audience

Apps for event participants focus on networking and schedules, while event management applications cater to organizers. Examples include Whova, which offers both attendee-facing event planner apps and event management tools, and Bizzabo, a cloud-based platform for event organizers.

4. Event Type and Scale

Event apps can range from global conferences and forums to local meetups, weddings, or corporate parties. Examples include conference planning apps, company event planning apps, and festival guide apps.

Event apps offer a multitude of use cases, such as selling tickets, facilitating navigation, providing real-time updates, and fostering connections among participants. The possibilities are endless!

Event Planning App Development, Explained

Each type of event planning app has its own specific implementation requirements. If you're considering developing your own event app, here are the basic aspects to keep in mind:

1. Find Your Purpose

Understand what you want to build and why. Define a solid concept, research your target audience, and identify their needs. Familiarize yourself with your competitors to ensure your app stands out.

2. Consider the Implementation Options

Decide whether a web-based or mobile app (or both) would be most suitable for your event. A website may be more convenient for ticket purchases, while a mobile app is preferred for on-site use, especially since it can work offline.

Consider developing a native app for a faster and smoother user experience, as opposed to hybrid app solutions.

3. Finalize Your Requirements

Choose the essential features for your event management app and create a functional specification. While features may vary based on your business model and use case, here are seven basic functions that every event app should include:

  1. Ticket sales, including payment processing and e-ticket issuance.
  2. Mobile check-in for attendees to use as a pass.
  3. Geolocation integration with map services like Google Maps.
  4. Interactive venue maps with indoor navigation capabilities, possibly using augmented reality.
  5. Event schedules and detailed speaker information, with options for personalized schedules.
  6. Networking features, such as social media integration and digital business card sharing.
  7. Push notifications for real-time updates, location-based messages, and reminders.

Event App Features Event App Features

Additional features can be added based on your specific event type and target audience. Some examples include communication features for attendees to interact with speakers, live streaming options for remote participants, and mobile wallets for in-app purchases.

For organizers, features such as instant attendee information access, manual check-ins, polls and surveys, real-time response capabilities, communication tools, and detailed analytics are essential.

4. Design, Build, and Test

Create a visual prototype of your app to validate your concept and test it with real users. Break down the development process into manageable steps and continuously test and iterate your app along the way. Testing while building ensures the software meets the set requirements.

5. Launch

The launch of an event app is a critical moment, as user interactions cannot be simulated beforehand. Ensure you have a strong tech support team in place to handle any issues that may arise during the event. Additionally, promote your app through your event website and offer special incentives to encourage app adoption.

How to Monetize Your Event App

Creating an event app presents an opportunity for additional revenue generation. Here are some common monetization options:

  1. Make it paid: Provide value-added features or exclusive perks to justify the app's cost.
  2. Add service fees to ticket sales: Event aggregators often include small additional fees for ticket purchases made through the app.
  3. Place ads: Display promotional banners or advertise products relevant to the event.
  4. Capitalize on partnerships: Integrate with ride-hailing apps or partner with local businesses to offer special deals to attendees.
  5. Sell a white-label solution: Customize and sell your app framework to other event organizers.

Tips to Increase User Traffic on Your Event App

To maximize the success of your event app, it's essential to focus on increasing user traffic and engagement. Here are some key strategies:

  • Enhance personalization by allowing users to customize their event experience.
  • Incorporate incentives and gamification features to encourage app usage and reward user engagement.
  • Prioritize a user-friendly interface for seamless navigation and exploration of app features.
  • Facilitate networking opportunities by providing attendee lists and direct messaging capabilities.
  • Utilize push notifications strategically to keep users informed without overwhelming them.
  • Integrate interactive content like live polls and surveys to actively involve attendees.
  • Enable social media integration for users to share their experiences and generate buzz.
  • Promote the app on-site through visual advertisements and special in-app offers.
  • Encourage post-event engagement by providing access to presentation materials or additional resources.
  • Leverage app analytics to understand user behavior and continuously improve the app's performance.

Our Experience in Event App Development

At Eastern Peak, we have extensive experience in event app development. One of our successful projects includes Book Like a Boss, an all-in-one appointment scheduling platform. This app allows users to customize event pages, synchronize calendars, accept payments, and communicate within the app.

Book Like a Boss Book Like a Boss - Eastern Peak

Create Your Event App with Eastern Peak

Whether you're an event planning professional, a business organizing multiple events, or an entrepreneur looking for new opportunities, event app development is a valuable investment.

At Eastern Peak, we offer comprehensive support throughout the development process, from ideation to design, development, and post-launch support. Take the first step by booking a free consultation with one of our senior project managers. We can help you clarify your vision, define project requirements, and create a roadmap for success.

Don't miss out on the potential of event app development. Contact Eastern Peak and let's bring your event app idea to life!

Read Also

1