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How to Become an Event Planner: Your Ultimate Guide

The Ultimate Guide on How to Become a Successful Event Planner / How to Become an Event Planner / Event Planning Business / Event Planning 101 / Event Planning Courses Updated: August 2023 Are you...

The Ultimate Guide on How to Become a Successful Event Planner The Ultimate Guide on How to Become a Successful Event Planner / How to Become an Event Planner / Event Planning Business / Event Planning 101 / Event Planning Courses

Updated: August 2023

Are you interested in becoming an event planner but unsure where to start? Look no further! In this comprehensive guide, we will provide you with all the information you need to embark on your journey to becoming a successful event planner. Whether you want to specialize in social events like weddings and parties or corporate events such as meetings and conventions, we have got you covered. So, let's dive in!

Getting Started

The first step in your journey to becoming an event planner is deciding which type of events you are most passionate about. Do you love the glamour of weddings and celebrations, or are you more interested in the dynamic world of corporate events? Understanding your preferences will help you focus your efforts and expertise.

Social Planners

If you have a knack for organizing memorable and joyous occasions, then social planning might be your calling. Social events include weddings, birthday parties, anniversaries, holidays, baby showers, reunions, and bar mitzvahs.

Corporate Planners

On the other hand, if you thrive in a professional environment and enjoy handling logistics and managing large-scale events, corporate planning might be the perfect fit for you. Corporate events encompass meetings, company events, seminars, conventions, associations, and charities.

While it is possible to succeed in both categories of event planning, we recommend mastering one before expanding to the other. This focused approach enables you to establish yourself as a specialist and build a strong foundation for your career.

How Can You Become an Event Planner?

Now that you have identified your preferred area of event planning, it's time to explore the various paths you can take to enter the industry.

Option 1: Starting Your Own Planning Business

If you dream of being your own boss and building your own brand as an event planner, starting your own planning business is the way to go. It gives you the freedom to showcase your creativity, set your own prices, and determine the direction of your career.

To get started, you can take our comprehensive course on starting your own event planning business. This course covers everything you need to know, including the initial steps of becoming an event planner, starting with no money, acquiring clients, pricing your services, marketing your business, and more. It also provides you with valuable bonus templates for contracts, proposals, business plans, and budget worksheets.

If you're not ready to enroll in the course just yet, no worries! We have plenty of tips and resources in this guide to help you kick-start your planning business.

One effective way to gain your first clients is by reaching out to your friends and family. Offer to plan their birthdays or weddings either for free or at a discounted rate in exchange for testimonials and the opportunity to build your portfolio. Additionally, online platforms like Yelp and Craigslist can be excellent sources for finding local clients. Remember to prioritize building a strong online presence and gathering positive reviews.

Option 2: Getting a Job as an Event Planner

If starting your own business right away is not your preference, you can explore job opportunities as an event planner. Many companies, including hotels, restaurants, concert venues, nightclubs, and television studios, hire their own event planners. This option provides you with a stable income, an existing client base, and the opportunity to gain invaluable experience.

To increase your chances of landing a job, consider pursuing a degree or certification in event planning, hospitality management, marketing, communication, or tourism. However, keep in mind that a college degree is not always a requirement for success in the events industry. Demonstrating your creativity, organizational skills, and past experiences through a well-crafted resume and portfolio can also impress potential employers.

Volunteering or interning as an event planner is another excellent way to gain hands-on experience and build your network within the industry. Seek out meaningful roles that allow you to showcase your skills and contribute to the planning process. You can also leverage charity events and volunteering opportunities to strengthen your portfolio.

Option 3: Getting a Job with an Event Planning Company

For those who wish to learn from seasoned professionals and immerse themselves in the world of event planning, working for an event planning company is an excellent choice. This option provides you with mentorship opportunities and the chance to learn from experienced event planners.

To land a job at an event planning company, it's crucial to have a standout resume and portfolio. Get creative with your application materials, using visually appealing templates and showcasing your past event planning projects. Highlight your ability to handle weddings, catering, parties, industry conventions, seminars, and fundraisers.

Option 4: Exploring Virtual Event Planning

In recent years, virtual and hybrid events have gained significant popularity, especially in the wake of the pandemic. Learning how to plan and manage virtual events can be a valuable addition to your skillset. Familiarize yourself with virtual event platforms like Zoom, Hopin, Run The World, and online collaboration tools such as Slack, Trello, and Asana.

Virtual event planning offers unique advantages, such as cost savings, increased accessibility, and the ability to reach larger audiences. Embrace this growing trend and become proficient in the technologies and tools required to deliver successful virtual experiences.

What Classes Should You Take?

When it comes to pursuing formal education in event planning, you have two main options:

  1. College Classes: You can enroll in event planning programs at local schools or online institutions. However, it's important to note that traditional college courses may not cover all the practical skills and day-to-day challenges you will encounter as an event planner.

  2. At-Home Course: Another option is to invest in our study-at-home course, specifically designed to provide you with comprehensive knowledge and practical insights into event planning. Our self-paced course is an affordable alternative to traditional education and covers all the essential aspects of starting and running an event planning business.

While a college degree in event planning, hospitality management, marketing, communication, or tourism can be beneficial, it is not always necessary to succeed as an event planner. In the events industry, practical experience, creativity, and a strong network often hold more value than formal qualifications.

To recap, becoming an event planner requires a combination of passion, practical skills, and a deep understanding of the industry. By following the paths outlined in this guide and using the resources provided, you can embark on a successful and rewarding career as an event planner. Good luck, and may your event planning journey be filled with joy and success!