Friday Finds: 21 of the Best Post-Event Evaluation Questions for Valuable Feedback

Admit it. We've all deleted those survey emails without even giving them a second thought. But when it comes to post-event evaluation questions, getting attendees to actually respond can be a challenge. Don't worry, it's...

Admit it. We've all deleted those survey emails without even giving them a second thought. But when it comes to post-event evaluation questions, getting attendees to actually respond can be a challenge. Don't worry, it's a hurdle you can overcome. In this article, we'll share 21 of the best post-event survey questions that will not only capture valuable feedback but also ensure a high response rate.

21 Great Post-Event Survey Questions to Gather Feedback

Image Caption: Attendee feedback is crucial for improving future events.

Survey questions typically fall into four styles:

  • Rating by numbers, stars, emojis, etc.
  • Yes/no questions
  • Open-ended questions
  • Drop-down menu questions

Let's dive into some examples from each category. Remember to tailor these questions to the specific event to make them feel personalized and relevant. Also, keep your survey concise with no more than 10 questions.

1. How likely are you to recommend this event to a friend?

  • Scale: 1 to 10 (from not likely to very likely)

2. Do you think this event achieved its goals?

  • Yes/no (with an optional open-ended question: Why?)

3. Why did you decide to attend this event?

  • Open-ended (allow attendees to share their reasons)

4. How did you hear about this event?

  • Drop-down menu with possible answers (e.g., Facebook, Instagram, Store Flyer)

5. Was this your first time at one of our events?

  • Yes/no

6. How satisfied are you with the variety of sessions, activities, or bands offered?

  • Scale: Very unsatisfied to very satisfied

7. How satisfied are you with the quality of the sessions, activities, or bands?

  • Scale: Very unsatisfied to very satisfied

8. Were the sessions, activities, or bands right for your level of knowledge, interests, or musical taste?

  • Yes/no

9. How friendly, informative, and helpful was the staff?

  • Scale: Very unfriendly to very friendly

10. How well-organized was the event?

  • Scale: Extremely disorganized to very organized

11. How satisfied are you with this event overall?

  • Scale: Very unsatisfied to very satisfied

12. What was the highlight of the event?

  • Drop-down menu (attendees can select from options)

13. What was your least favorite aspect of the event?

  • Drop-down menu (with an optional open-ended question: What didn't you like about it?)

14. Do you recall any sponsors of the event?

  • Yes/no (with an optional open-ended question: Please name all the sponsors you remember)

15. How do you think the event could have been improved?

  • Open-ended (encourage attendees to share their suggestions)

16. What was your biggest takeaway from the event?

  • Open-ended (allow attendees to share their key learnings or experiences)

17. How likely are you to be in contact with someone you met through the networking event?

  • Scale: Very unlikely to very likely

18. What component or activity had the greatest positive impact on networking?

  • Open-ended (encourage attendees to share their thoughts)

19. Was your experience using the product at the event positive or negative?

  • Scale: Angry emoji face to happy emoji face

20. Which features of the event app were the most helpful?

  • Drop-down menu or open-ended (attendees can select or provide their own answers)

21. Any other comments or suggestions for us?

  • Open-ended (encourage attendees to share any additional feedback or ideas)

Use the 5 W's to Design Great Post-Event Surveys

Image Caption: Design your survey based on the 5 W's.

To design effective post-event surveys, consider the 5 W's: Who, What, When, Where, and Why. Let's explore each aspect:

1. Why are you creating the post-event survey?

Before crafting your survey, determine the goal you want to achieve. Are you interested in measuring the success of the event, gauging attendee satisfaction, or something else? Align your questions with your event's goals and value proposition to get relevant insights.

2. Who should you survey after an event?

When it comes to surveying, don't limit yourself to just attendees. Also consider surveying volunteers and sponsors. Volunteers can provide candid feedback and offer logistical insights, while sponsors' feedback is valuable for maintaining and improving those relationships.

3. When to survey event guests?

Timing is crucial for high response rates. Aim to send the survey within 12 hours after the event, and definitely no later than 48 hours. The sooner you send it, the more likely attendees will remember their experience and provide detailed feedback.

4. Where to survey event guests?

Take advantage of various touchpoints to gather feedback. If your event has multiple sessions, allow attendees to answer mini-evaluations after each session. For events with an app, send a push notification linking to the survey a few hours after the event ends. Make it easy for attendees to provide feedback.

5. What survey tools to use?

There are many survey tools available, but popular options include Google Forms, Survey Monkey, and Typeform. Consider your specific needs, such as customization, collaboration, and data analysis, when selecting the appropriate tool for your event.

7 Pro Tips for Designing Effective Event Surveys

Image Caption: Apply these tips to design surveys that get responses.

Here are some tips to make your event surveys more engaging and increase response rates:

1. Spend time on your event survey subject lines

Craft subject lines that capture attention and make respondents feel valued. Personalize subject lines with the recipient's name or event name to increase open rates. Provide value or incentives to encourage participation.

2. Make the event survey quick-start

Start the survey with a broad, easy-to-answer question that is important to you. Embed the first question in the email or place the survey link at the top for a seamless user experience.

3. Keep the event survey short

Research shows that longer surveys result in lower completion rates. Focus on gathering the most important feedback in as few questions as possible. Consider that respondents are usually willing to spend a maximum of five minutes on a survey.

4. Include a clear survey time estimate

Inform respondents about the approximate time it will take to complete the survey. Adding a progress bar that shows how far they are in the survey can also motivate them to continue.

5. Avoid long, complicated, and confusing questions

Use clear and concise language when crafting survey questions. Avoid complicated sentence structures or confusing phrasing. Keep it simple, especially for rating or multiple-choice questions.

6. Use the language of your audience

Tailor the language of your survey to match the audience of your event. Use professional language for corporate events and more casual language for laid-back events. Incorporate industry-specific terms if applicable to create a connection with respondents.

7. Thank post-event survey respondents

Express gratitude to attendees who take the time to complete your survey. Include a sincere thank you message after the final question to show appreciation for their input.

Now armed with these tips and an arsenal of engaging survey questions, you're ready to create the ultimate post-event engagement survey. For more event marketing inspiration, check out our event email templates and B2B event marketing trends.

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