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First Look at the 50th Anniversary Merchandise Coming to Walt Disney World Resort and shopDisney.com

Do you still remember the joy of getting your first pair of Mickey Mouse ears? How about that adorable Disney character plush you couldn't resist hugging? For nearly 50 years, guests from all corners of...

Do you still remember the joy of getting your first pair of Mickey Mouse ears? How about that adorable Disney character plush you couldn't resist hugging? For nearly 50 years, guests from all corners of the globe have cherished their visits to Walt Disney World Resort by taking home sentimental souvenirs, serving as timeless reminders of their magical vacations.

Throughout the years, carefully curated merchandise collections have played a significant role in the history of Walt Disney World. Today, we are thrilled to give you an exclusive first look at the merchandise collections inspired by "The World's Most Magical Celebration," which commences on October 1st.

Pre-Celebration Must-Haves

Pre-Celebration Must-Haves Image Source: Walt Disney World Resort

Starting from August 12th, a must-have pre-celebration collection will be available for a limited time. These exclusive products are perfect for Disney fans who plan to visit Walt Disney World Resort before the official 50th anniversary festivities begin. If you're an Annual Passholder, keep an eye out for a special long-sleeve T-shirt exclusively designed for you.

Celebration Collection

Celebration Collection Image Source: Walt Disney World Resort

Launching at the start of the celebration, the Celebration Collection boasts three distinct and exciting assortments that will be available across Walt Disney World Resort. A selection of items will also be accessible on shopDisney.com. From stylish accessories by Dooney and Bourke to enchanting headwear, coordinating mommy-and-me ensembles, and even a fan-favorite soap dispenser, the Celebration Collection offers a wide range of commemorative merchandise suitable for the whole family.

Disney Castle Collection

Disney Castle Collection Image Source: Walt Disney World Resort

Inspired by the iconic Cinderella Castle, the Disney Castle Collection is a must-have for Disney enthusiasts. The collection includes collectible ornaments, a castle-themed mug, and, of course, the light-up Minnie Mouse ear headband. These items are sure to make you feel like you're stepping into a fairytale.

Vault Collection

Vault Collection Image Source: Walt Disney World Resort

The Vault Collection is a nostalgic treat for long-time Disney fans. This collection is inspired by retro-themed designs from the Walt Disney Archives, paying homage to 50 years of Walt Disney World magic. The assortment includes a 2021 rendition of the original Mickey Mouse ear hat, throwback T-shirt styles, and vintage-inspired plush toys. Stay tuned as more exciting treasures from the past join this remarkable collection throughout the celebration.

EARidescent Collection

EARidescent Collection Image Source: Walt Disney World Resort

Step into a world of shimmer and shine with the EARidescent Collection. In honor of the 50th anniversary, the latest color collection will debut in late October, featuring a dazzling array of items, including a sparkling mini-backpack by Loungefly, a Spirit Jersey, and a set of sparkling Minnie ears. Be part of the celebration and shine with Disney magic!

More Exciting Surprises

Rendering image Image Source: Walt Disney World Resort

But wait, there's more! Keep an eye out for unique retail displays that will incorporate the enchantment of Disney storytelling into your 50th anniversary merchandise shopping experience. These imaginative displays will appear at select merchandise locations across Walt Disney World, including World of Disney at Disney Springs. The rendering pictured above was envisioned by our very own merchandise cast members, Eric Rachaphoumy, and Paul Seus.

Stay tuned for upcoming Disney Parks Blog merchandise posts where we will reveal more exciting details about the Luxe Logo Collection. This range of upscale pieces is specially curated for the Disney collector and will make its grand debut in November. Get ready for a celebration like no other during "The World's Most Magical Celebration!"

Disney, Walt Disney World Resort, and shopDisney.com are trademarks of The Walt Disney Company.

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