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Exhibition Planning Made Easy: Your Complete Guide

Are you overwhelmed with the responsibility of planning your upcoming exhibition? Don't worry, we've got you covered! Our exhibition planning tool will ensure that you stay on track, taking all the necessary actions to ensure...

Exhibition Plan

Are you overwhelmed with the responsibility of planning your upcoming exhibition? Don't worry, we've got you covered! Our exhibition planning tool will ensure that you stay on track, taking all the necessary actions to ensure a hassle-free experience from start to finish.

Expert Tips and Free Resources

We understand that keeping up with the demands of your live marketing strategy can be challenging. That's why we've created a free trade show checklist template to help you organize your exhibition stand and ensure that all your trade shows run smoothly. This template has been compiled by our Senior Project Managers, who have over 20 years of experience in the industry, providing you with the most accurate and realistic planning tool possible.

Exhibition Planning Template

The Seven Stage Process: Say No to Chaos!

Diving into an exhibition without a plan in place can lead to chaos. That's why we've developed a comprehensive seven-stage process to help you avoid any unnecessary stress. Whether you're a seasoned exhibitor or new to the game, our exhibition planning template is a must-have resource.

The Seven Stage Process

Credible Advice from an Exhibition Project Manager

When it comes to planning a successful exhibit, experience is key. Our exhibition plan is backed by a credible source with over 20 years of experience in managing exhibition projects. Rest assured that every step in this guide comes from someone who knows the ins and outs of the industry. To further assist you, we've provided two free resources for you to download and keep handy throughout your exhibition journey.

Breaking Down the Exhibition Planning Process

The exhibition planning process can be overwhelming, but we've broken it down into seven manageable stages. From booking the show to pre-show marketing, we've got you covered. Each stage is carefully explained, giving you a clear roadmap to follow. We recommend allocating at least four months to complete these stages, but the more time you allocate, the better prepared you'll be for a successful event.

Stage One: Booking the Show

Choosing the right trade show is crucial to your success. With numerous industry-specific events to consider, thorough research is essential. We provide helpful tips on selecting the right trade show and defining your budget. Our exhibition planning tool will guide you through this stage, ensuring that you make informed decisions for your business.

Stage Two: Designing Your Exhibition Stand

With the right exhibition stand, you can make a lasting impression on your target audience. Our exhibition plan helps you navigate the design process, from understanding different types of stands to selecting the right contractor. We emphasize the importance of gathering free design proposals and quotes to ensure you make an informed decision. Once the design is finalized, you'll be one step closer to a stunning exhibition stand.

Organizing Your Exhibition Stand

Stage Three: Event Preparation

Selecting the right staff, organizing accommodation and transport, and training your team are crucial elements of event preparation. Our exhibition plan highlights the importance of efficient staff management and offers tips on running engaging activities on your stand. We also emphasize the significance of lead capture software to streamline the lead-taking process. Additionally, we discuss the benefits of using industry events to strengthen customer relationships.

Stage Four: Venue Arrangements

Venue arrangements can often be confusing for exhibitors. Our exhibition plan simplifies this stage, providing essential guidelines to navigate the process effectively. From meeting early bird deadlines to completing necessary paperwork and arranging onsite services, we've got you covered. Our trade show checklist plan is your go-to resource to ensure that nothing slips through the cracks.

Excel London - Your Venue

Stage Five: Accommodation and Transport

Booking accommodation and arranging transport early can lead to significant cost savings. Our exhibition planning tool highlights the importance of initiating these arrangements as soon as you've assembled your team. We provide tips on finding the best deals and offer insightful advice on managing your budget effectively.

Stage Six: Pre-Show Marketing

Pre-show marketing is a critical stage in your exhibition plan. Creating buzz and generating interest in your exhibit is vital for your success. We recommend starting your marketing efforts about three months before the event and provide a detailed schedule for email campaigns, social media updates, and blog posts. To maximize your marketing impact, we offer additional tactics, including press releases and targeted advertising options.

People Talking About the Exhibition Plan

Stage Seven: Before You Go

The final two weeks leading up to the show can be intense. Our trade show checklist will help you stay organized and ensure that nothing falls through the cracks. Double-checking travel and accommodation bookings, confirming stand and show arrangements, and rehearsing product demos and sales pitches are crucial steps in this stage. We also provide packing tips tailored to the unique demands of a trade show.

Final Thoughts: Let Us Help You!

After reading this comprehensive exhibition planning guide, you may feel more excited and well-prepared for your upcoming exhibition. Remember, we're here to support you every step of the way. If you choose to work with us on your exhibition stand, our dedicated project management team will guide you through the process. Don't hesitate to reach out to our design team to get your free design concept, including free animation of your exhibition stand design. We'll make sure your exhibition is a resounding success!

About the author: Ross Pike