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The Business Plan for Event Venue

Image: Cost of starting up - Business Plan for Event Venue In today's world, it's no surprise that people always gather to meet and socialize at events. That's why opening an event venue company always...

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In today's world, it's no surprise that people always gather to meet and socialize at events. That's why opening an event venue company always has a demand and potential for growth. In this article, we will delve into the details of the business plan for an event venue. If you're interested in opening an event venue, this document will provide you with all the necessary information. It is a detailed business plan, covering all aspects of starting a business.


1. Business

Daniel Event Company will become a registered, insured, and bonded event management service provider in Miami, Florida. The company will specialize in providing all event management services, from backyard birthday parties to corporate events with thousands of attendees. Daniel is opening an event venue because he has relevant experience. Most of the things in this business plan will be similar to a music exhibition business plan.

2. Event Venue Business Management

To efficiently and smoothly run the business, Daniel will hire two managers. Each person will be responsible for a specific area, including operations and marketing. The ultimate decision-making power in the company will rest with Daniel.

3. Business Clients for Event Venue

As every industry may require the services of an event management company, the clients in this business plan will belong to various types. These target groups include:

  • Individuals looking to host a one-time event at their home or business.
  • Private companies in need of a permanent provider for all their events.
  • Government agencies wanting to hire someone for their events.
  • Hotels and other service providers looking to host a larger event than their own capacity.

4. Business Goals

The goal of Daniel Event Company is to become the leading event management service provider in Miami. The business goals here will be different from an art exhibition venue business plan. To achieve this, the business plan will have the following objectives:

  • Acquire at least 10 fixed clients and sign long-term contracts with them.
  • Build a reputation and become a respected brand in the market.
  • Start providing services in other cities and eventually other states.

Company Overview

1. Company Owner

Daniel Pearl will be the owner of this business plan for an event venue. He is starting this venture because he has been an event organizer for 10 years. He is the perfect person to initiate this business as he has relevant experience and the passion to take the company to new heights.

2. Reasons for Opening an Event Venue Company

Daniel is opening this company for three main reasons. Firstly, he noticed a serious gap in providing these services in the area. The existing services do not meet the standards as expected by the customers, and he assessed that customers would welcome anyone new. The second reason for starting this event venue business plan is that Daniel recently won a lottery and wants to invest the money into a business. And thirdly, owning an event venue has always been Daniel's dream.

3. Starting the Event Venue Company Process

Step 1: Feasibility Planning

The most crucial part of any event venue business plan is the feasibility planning of the business, and Daniel has done that. It has been noted in the feasibility report that the business is not only feasible but will also be highly successful if launched and executed correctly.

Step 2: Establishing the Brand

Since the business targets the high-class people of Miami, having a recognized brand for the business is crucial. Daniel will sign contracts with local celebrities and politicians to promote the business and create a reputable and well-known brand.

Step 3: Setting up the Business

The next step in this event venue business plan is setting up the practical aspects of the business. Daniel will purchase a piece of land to build an office and some rooms for organizing programs and events.

Step 4: Expanding Online

After the business has a physical presence, establishing an online presence is the next thing to do. Daniel's team will create a website for the business and also create social media pages to support it.

Step 5: Attracting and Marketing

Lastly, the business will be marketed effectively to ensure that potential customers are aware of its existence.

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  • Event Management: This will be the main service the business provides. Similar to a business plan for an art park, this will be the primary source of revenue.
  • Event Decoration: For clients who do not want to use full event management services and only want someone to take care of the event venue's decoration, we will provide this service.
  • Event Catering: Some clients only want the event organizer to handle catering and do the rest themselves. We will provide services for these clients.
  • Event Planning: For those who want an event planned by experts and executed by themselves, we will provide this service.

Market Analysis

Market analysis is one of the most crucial factors in starting and running a successful event venue. That's why Daniel conducted detailed market analysis and planned the approach to the market. The important points regarding the event venue business plan are presented in the following paragraphs.

Market Trends

It is crucial to consider market trends before opening an event venue. That's why we have included it in this business plan for an event venue. It has been observed that event organization trends have been increasing significantly, but the number of companies providing such services has not increased much.

Market Segmentation

The expected customers of the business will be divided into the following market segments:

  • Individual Customers: This is the largest segment in terms of quantity, but the projects we receive from this segment will be smaller. It includes personal parties, birthdays, and weddings.
  • Corporate Customers: This segment will bring us larger projects, but the number of customers will be fewer. These customers will hire us for multi-day corporate events with hundreds or even thousands of attendees.
  • Small Business Customers: Small businesses will also be an important market segment for us.
  • Government Entities: Local, state, and federal government agencies will make up a significant portion of our business. They will organize large events, but the number and frequency of these events will be fewer.

Business Goals

  • Provide reliable and trustworthy event management services to the people of Miami.
  • Establish partnerships with major companies in the area and become their preferred event planner.
  • Build a brand in event management and planning that customers can trust.
  • Achieve profitability within the first six months.

Product Pricing

We will price our services and products lower than the average market price provided by competitors. This will help us attract customers. We will maintain this strategy for the first six months, and then we will increase our service prices for profitability.

Marketing Strategy

To start and operate a business plan for an event venue, the appropriate marketing strategy is needed, and that's what we will discuss in this section of the business plan for an event venue. We need to ensure that we reach the target market in the right way and attract customers who can bring the best profitability to us. To do that, the following marketing strategy has been developed.

Competitive Analysis

  • It has been noted in the detailed market analysis that no company provides comprehensive event management services in the area.
  • The existing companies are unable to meet the public's demands.
  • No established company exists in this market segment, and if we build a strong brand, we can earn a lot of money.

Sales Strategy

  • Daniel Event Agency will be marketed using print media, electronic media, and social media channels in the area where we want to operate.
  • We will provide services at a lower price and better quality than our competitors to attract customers.
  • We will collaborate with well-known companies in the area to create a brand for the business and use it as a competitive advantage.

Monthly Sales Figure

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Annual Sales Figure

Sales Forecast

Dự báo doanh số bán hàng - Kế hoạch kinh doanh địa điểm tổ chức sự kiện

Financial Plan

The final part of this business plan for an event venue is the financial section. It will require a lot of money from the start until the business starts making a profit. The costs for starting up this business, like an amusement park business plan, can be divided into the following:

  • Land purchase and construction of rooms for events.
  • Employee salaries.
  • Money required to purchase vehicles for the business.
  • Marketing and advertising costs for the business.
  • Costs of purchasing necessary supplies for operating the business.

Important Assumptions

General Assumptions

  • Current interest rate: 8.13%
  • Long-term interest rate: 8.38%
  • Tax rate: 24.00%
  • Other interest rate: 0

Break-Even Analysis

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Expected Profit and Loss

Lợi nhuận dự kiến - Kế hoạch kinh doanh địa điểm tổ chức sự kiện

Expected Cash Flow

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Expected Balance Sheet

Expected Balance Sheet Assets Year 1 Year 2 Year 3 Current Assets Cash 271,000 303,520 333,872 Accounts Receivable 22,000 24,640 27,695 Inventory 4,200 4,704 4,900 Other Current Assets 1,000 1,000 1,000 Total Current Assets 294,000 329,280 370,111 Long-Term Assets Fixed Assets 10,000 10,000 10,000 Accumulated Depreciation 19,100 21,392 24,066 Total Long-Term Assets 23,000 25,760 28,980 Total Assets 305,000 330,400 371,700

Liabilities and Equity Year 1 Year 2 Year 3 Short-Term Liabilities Accounts Payable 19,000 21,280 23,919 Short-Term Loans 0 0 0 Other Short-Term Liabilities 0 0 0 Total Short-Term Liabilities 18,900 21,168 23,793 Long-Term Liabilities 0 0 0 Debt/Equity Ratio 17,000 19,040 21,401 Shareholder's Equity 30,000 30,000 31,000 Retained Earnings 54,500 59,405 65,346 Profit 197,000 214,730 236,203 Total Equity 288,000 313,920 345,312 Total Liabilities and Equity 305,000 330,400 371,700

Financial Achievements Net Profit 57,040 340,845 493,327 Net Profit Margin/Revenue 0.53% 2.56% 3.02%