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A Killer Event Marketing Plan: Promote Your Event Like a Pro

Are you ready to make your event stand out? It's time to create a killer promotion plan that will make your event a huge success. Starting your marketing plan early is crucial to its effectiveness,...

Are you ready to make your event stand out? It's time to create a killer promotion plan that will make your event a huge success. Starting your marketing plan early is crucial to its effectiveness, so let's dive right in. We have put together a basic event marketing plan template to help you get started. Fill it out and create the best marketing plan yet!

Know Your Event

Understanding your event is the first step in effective event planning. Whether it's an in-person, virtual, or hybrid event, you need to identify its purpose and key details. Consider the event name, theme, tagline, and color scheme. These elements will serve as the blueprint for your event marketing plan.

Fill Out the Basics

  • Event Name
  • Event Purpose
  • Theme
  • Tagline
  • Color Scheme

Your Event Website is Home Base

An event website is a must-have for almost every event. It serves as the primary touchpoint for potential attendees, providing them with essential information and convincing them to register. Make sure your event website contains all the key details and is visually appealing.

Keep Track of the Basics

  • Time and Date
  • Location
  • Cost
  • Call to Action
  • URL
  • FAQs

Marketing Events Fig. 1: Your event website is the primary touchpoint for potential attendees.

Plan Promotions and Discounts

Creating offers and promotions is essential to entice attendees to register for your event. Determine if an early bird discount or returning attendee promotion could be effective. Consider other strategies such as flash discounts and sponsorship promotions.

What Will You Run?

  • Early Bird Promotion
  • Returning Attendee Promotion
  • Regular Promotion
  • Last Chance Promotion
  • Flash Discounts
  • Sponsorship Promotion

Create an Email Marketing Plan That Doesn't Irritate Potential Attendees

Email marketing is a key element of any promotion plan. Utilize an email marketing tool to design and automate your emails. Remember not to overload attendees with excessive emails. Focus on crafting attention-grabbing subject lines to increase open rates.

Breakdown of Email Marketing

  • Email Marketing Tool
  • Frequency
  • Specific Emails Being Sent
  • Triggered Emails

You Can't Avoid Using Social Media

Social media is an excellent tool for free promotion. Determine which platforms your target audience uses most and focus your efforts there. Remember to utilize hashtags, tag vendors or speakers, and plan your posting frequency.

Where Will You Promote?

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn

Social Media Basics

  • Hashtag
  • How often a week will you post?
  • Any vendors or speakers to tag?

Phone with Apps Fig. 2: Utilize social media platforms to promote your event effectively.

Paid Digital Promotion

While free promotion is valuable, paid promotion can yield exceptional results. Consider your budget and the demographics you want to target. Explore options such as print, digital, and commercial advertising, as well as other forms like direct mail and calls.

A Few Basic Questions

  • What is your budget?
  • How many impressions do you hope to get?
  • Print, digital, commercials?
  • Consider other forms of promotion - direct mail, calls, etc.?

Additional Promotion

Expand your promotional efforts by leveraging influencers, blog posts, and word of mouth. Research and brainstorm additional methods that align with your event and target audience. Be creative and explore unique strategies that will make your event stand out.

Don't Forget About Sponsors

Sponsors play a crucial role in defraying costs and generating more interest in your event. Develop clear sponsorship packages that are easy to convey and remain flexible to accommodate potential sponsors. Remember, almost any sponsor is a good sponsor!

Virtual Event Marketing

Virtual events offer unique opportunities to attract attendees without the constraints of travel expenses and time commitments. Market your virtual event effectively by leveraging industry partners for promotion. Send early emails to potential attendees and make registration easily accessible. Utilize all your social media networks to spread the word. Choose a virtual event platform that integrates seamlessly with your event tech and provides valuable data.


Creating an effective event marketing plan requires trial and error. Take advantage of every opportunity that comes your way, and be prepared to adapt your plan as needed. This event marketing plan template is a solid starting point, but there are countless additional strategies you can explore. For more tips on event marketing, check out our comprehensive event marketing guide.

Remember, a killer event marketing plan is the key to a successful event. Start planning early, be creative, and make your event unforgettable. Good luck!

Read our event marketing guide for more tips on event marketing.