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How Much to Charge for Event Planning Services: A Comprehensive Guide

Image source: starevent.vn Charging clients for your event planning services can be a tricky task. There are several factors to consider before offering a quote, such as the type of event, the number of guests,...

How much should you charge for event planning services Feature Image Image source: starevent.vn

Charging clients for your event planning services can be a tricky task. There are several factors to consider before offering a quote, such as the type of event, the number of guests, and the amount of work involved. So, how do you determine how much to charge for your event planning services?

First Thing's First: Knowing How to Set Your Event Planning Rates

Step 1: Know the Different Pricing Structures

There are five common pricing structures you can choose from to set your event planning rates. These include:

  1. Flat project fee
  2. Percentage of expenses/the event as a whole
  3. Hourly rate
  4. Percentage of expenses plus hourly rate
  5. Commissionable rates (e.g., vendor commissions)

Each pricing structure has its own advantages and considerations. It's important to understand them to determine which one is the best fit for your business.

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1 - Flat Project Fee

This refers to an agreed-upon flat rate for the entire project, regardless of how much time it takes. For example, if you're hired to plan a wedding, you and your client may agree on a flat fee for the entire event.

2 - Percentage of Expenses/the Event as a Whole

If you choose this pricing structure, how much you'll charge will be based on a percentage of the overall cost of the event or expenses. For example, you may charge 15% of the total event costs. If the total event costs come out to $20,000, you would then receive $3,000 for your services.

3 - Hourly Rate

This is a great option if you're doing event planning on an hourly basis. How much you charge for your services can depend on the type of event you're planning. For instance, you may charge a higher hourly rate for more complex tasks such as corporate events or luxury weddings.

4 - Percentage of Expenses Plus Hourly Rate

This pricing structure is similar to the percentage of expenses/the event as a whole. However, you'll also be charging your clients an hourly rate on top of that. How much you charge will depend on how much time it takes to plan the event, as well as how much the total event costs.

5 - Commissionable Rates (e.g., Vendor Commissions)

Lastly, this pricing structure is a great option if you're working with vendors to plan the event. How much you charge will depend on how much commission you receive from each vendor. For example, if a catering vendor offers 10% commission on all catering orders placed, how much you charge your client will depend on how much they spend on catering.

Step 2: Consider the Type(s) of Planning Services You're Offering

The amount you charge will depend on the type of services you're providing. Are you offering full-service planning? Partial planning? Day-of coordination? The level of involvement and expertise required for each type of service will impact your rates.

Step 3: Find Out What Your Competitors Are Charging

It's essential to know what your competitors are charging for their event planning services. This will give you an idea of how much you should be charging to stay competitive. However, keep in mind that you should not automatically set your rates lower than the competition. Your rates should reflect your experience, qualifications, and the value you provide to clients.

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So, How Much Should You Charge for Event Planning Services?

Wedding Planning Prices

The bride and groom in nature. Rustic Wedding. What to charge for event planning services article. Image source: starevent.vn

Full Wedding Planning

As a full wedding planner, you're in charge of every detail for your clients. The typical industry standard is to charge clients about 15% of the total cost of the event. However, you can adjust your fee based on your level of training and experience. Show your clients the final cost of each detail to ensure transparency and build trust in your event planning business.

Partial Wedding Planning

As a partial wedding planner, you'll be making less than full-service planners. However, you can still make a good income. Charging your clients an hourly rate is a common approach. Track the time you spend on each task and charge accordingly. Most planners pro-rate their hourly fee at 30-minute intervals. Remember, as you gain experience, you can increase your fees.

Event Planning Prices

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Corporate Events

When planning corporate events, consider the size and expectations of the event. The scope of work you take on for each event will determine your fee. For example, if you're planning a corporate fundraiser and expect 500 attendees, calculate the total cost based on the per-person value. You can charge a percentage of the total event cost or work out an hourly wage based on the event's budget and workload.

Event Decor

As an event decorator, you'll be in charge of the event's style, theme, and decor. The average compensation varies depending on the level of services needed. To provide accurate quotes to clients, create service bundles and build-your-own package offers. Each service should have a specific price. Consider the venue's size and the number of guests to build a stable pricing model.

Event Logistics

If you offer event management or coordination services, charge on a per-service basis. This is similar to partial wedding planning services. Using an hourly pay structure can simplify your fees. Determine your hourly rate and track the time spent on each task. Hourly fees for event planners usually range between $50 and $75.

10 Important Things to Consider When Setting Your Event Planning Rates

1 - Who Your Current Market Is

Research the average rate of event planners in your area and consider the average income of your target demographic. Price your event planning services accordingly to ensure affordability for your potential clients.

2 - The Types of Clients You'd Like to Have in the Future

Consider the income level and budget of the clients you want to attract. Price your services in a way that they can afford without undervaluing yourself or your work.

3 - How Long it Takes You (on Average) to Plan an Event from Start to Finish

Calculate the amount of time you typically spend planning an event. Consider the complexity of each task and the total workload. Factor in your time to determine a fair rate.

4 - Your Event Planning Business's Investments and Expenses

Take into account the costs associated with running your event planning business, such as advertising, vendor fees, and materials. Ensure your rates cover these expenses and allow for profitability.

5 - Your Deposit Fee

Charge a deposit fee to secure your services. The amount should reflect the commitment and trust required from your clients. The deposit fee may vary based on the event's size, scope, and your experience level.

6 - Consultation Fees (if You Charge for This)

If you charge for consultations, consider the size of the event, the number of guests, and the level of detail involved in your services. Charge a reasonable fee for your expertise and time.

7 - Miscellaneous Charges (e.g., Event Decor Charges)

Factor in any additional charges associated with your event planning services, such as event decor, photography, or floral design. Clearly communicate these charges to clients.

8 - The Profit Levels of Your Business

Determine how much profit you want to make from each event. Consider your expenses and the value you provide. Set your rates to ensure profitability and a fair return on investment.

9 - Put Everything in Writing

To protect both you and the client, put all terms and conditions in writing, such as in a contract. This ensures clarity and avoids misunderstandings.

10 - Know Your Worth

Remember that your time and expertise are valuable. Don't undervalue yourself or your work. Charge what your services are worth and be confident in your pricing.

Frequently Asked Questions

Q: How many hours does it take to plan an event on average?

A: On average, most event planners dedicate anywhere from 10 to 40 hours of their time to plan an event. The actual time required depends on the size and complexity of the event.

Q: What does an event coordinator do?

A: An event coordinator is responsible for overseeing the planning, preparation, and execution of events. Their tasks include selecting a venue, booking vendors, managing budgets, and handling any issues that may arise during the event.

Q: What is the purpose of an event proposal in event management?

A: An event proposal serves as a roadmap for the entire planning process. It outlines the goals, timeline, budget, and other necessary information for a successful event.

Q: What are the 7 stages of event planning?

A: The 7 stages of event planning are:

  1. Researching
  2. Budgeting
  3. Venue selection
  4. Contracting vendors
  5. Promotion and marketing
  6. Organizing logistics
  7. Post-event evaluation

These stages ensure a well-structured planning process and increase the chances of a successful event.

Q: How much time should be spent planning for an event?

A: The time required to plan an event depends on its size and complexity. Allocate between 10 and 40 hours for most events, considering the tasks involved and your level of expertise.

Q: How much do party planners charge per hour?

A: Party planning rates can vary depending on experience and the services offered. Generally, party planners charge between $25 and $100 per hour.

Q: Should I use an event planning cost estimator when setting my rates?

A: Using an event planning cost estimator can be helpful in determining the cost of your services. It considers factors such as the number of guests, venue size, and other expenses. However, ultimately, you are the expert and should price your services based on your experience and the value you provide to clients.

Q: What is the average flat fee for event planning?

A: Flat fees for event planning can range from $1,000 to $5,000 per event. However, the actual fee depends on the specific requirements and complexity of the event.

Q: What are the typical corporate event planning packages pricing?

A: Corporate event planning packages can range in price from $2,000 to $20,000, depending on the size and requirements of the event.


When pricing your event planning services, consider your experience, the value you provide, and the expectations of your target market. Do thorough research on your competitors' rates, but don't undersell yourself. Know your worth and charge accordingly. With time and expertise, your event planning business will thrive. If you have any questions or comments, feel free to leave them below. Happy event planning!

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