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How to Start an Event Decorating Business: A Comprehensive Guide

Do you have a flair for event decor? Are you the go-to person for parties and family gatherings? If so, starting your own event decorating business could be the perfect career path for you! In...

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Do you have a flair for event decor? Are you the go-to person for parties and family gatherings? If so, starting your own event decorating business could be the perfect career path for you! In this article, we will provide you with a comprehensive guide on how to start an event decorating business from scratch. From setting up your business to marketing your services and more, we've got you covered!

Who is an Event Decorator?

An event decorator is someone who designs and sets up decorations for various events, including weddings, birthdays, anniversaries, corporate functions, conferences, and more. They are responsible for conceptualizing a theme based on the client's vision and creating a visually stunning atmosphere for the event.

Job Duties

The job of an event decorator involves selecting colors, materials, and props that align with the theme of the event. They also arrange lighting, furniture, and other decorations to create a cohesive and aesthetically pleasing setting.

How to Start an Event Decorating Business

Starting an event decorating business requires careful planning and preparation. Here are some key steps you should take:

Step #1: Conceptualize Your Event Decorating Business

The first step is to determine the type of services you want to provide and the events you want to specialize in. Whether it's elegant floral arrangements for weddings or luxury balloon decor for corporate events, identifying your niche will help you stand out in the market.

Step #2: Come Up with a Business Name and Get it Registered

Choose a unique and creative name for your business that resonates with clients and event planners. Registering your business name will ensure that it is legally recognized.

Step #3: Research the Market

Conduct thorough research on your target market to understand the needs and preferences of potential clients. Analyze competitors, identify trends, and brainstorm unique ideas for event decorations. Explore different decor styles and color schemes that are popular in your market.

Step #4: Develop a Strong Brand Identity

Create a strong brand identity for your business. Design an eye-catching logo that reflects your style and event decorations. Define your vision, message, tone of voice, and visual assets. A well-defined brand will leave a lasting impression on potential clients.

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Step #5: Draft a Business Plan

Create a detailed business plan to guide you through the start-up process and secure any needed financing. Your business plan should cover company overview, mission and goals, marketing plan, target market research, competitor analysis, financial projections, and steps for setting up the business.

Event Decorating Business Plan Sample

Here's an example of what a business plan might include:

Company Overview: "Luxury Events & Decor is a start-up event decorating business based in Chicago, Illinois. We specialize in providing luxury decorations for weddings, corporate events, anniversaries, and more. Our goal is to help our clients create the perfect setting and atmosphere for their special occasion."

Mission & Goals: "Our mission is to provide high-quality decorations for any event. We strive to create a unique and luxurious experience for each of our clients. Our goal is to become the go-to event decorating business in Chicago and beyond."

Marketing Plan: "Our marketing plan centers around online advertising, word-of-mouth referrals, networking events, and social media presence on platforms such as Instagram, Facebook, TikTok, and Twitter."

Target Market Research: "We will target affluent couples planning weddings, corporate event planners, and private individuals hosting special occasions. Our research has shown that these individuals are looking for high-quality decorations to add a touch of class and sophistication to their events."

Competitor Analysis: "We have identified four key competitors in the Chicago area. Our goal is to differentiate our business through superior customer service, unique decorations, and competitive rates."

Financial Projections: "Based on our market research and financial analysis, we estimate that Luxury Events & Decor will need an initial investment of $25,000 to launch. We anticipate generating revenue of $50,000 in the first year and increasing profits by 25% year-over-year."

Product/Service Offerings: "We offer a wide range of decorations for any event, including backdrops, centerpieces, floral arrangements, and stage decorations. We also provide custom design services to help clients create the perfect look for their special occasion."

Steps for Setting Up a Business: "Finally, we need to take the necessary steps to set up our business in Chicago. This includes obtaining permits, registering a company name, obtaining insurance, and setting up a business bank account."

Step #6: Secure Financing

Develop a source of funding for your business. Depending on the size and scope of your business, you may need to secure financing through a loan, investment, or crowdfunding. Research your options and understand the requirements before committing.

Step #7: Determine Your Business Location

Decide where you will operate your event decorating business. Whether it's a physical location or home-based, consider factors such as size requirements, zoning regulations, and local demographics. If working from home, ensure proper registration and set up a dedicated office space.

Step #8: Get Necessary Equipment and Supplies

Purchase the equipment and supplies you need for your business. This may include chairs, tables, linens, lighting fixtures, floral arrangements, and other items required to provide services to your clients.

Step #9: Set Your Event Decorating Service Rates

Establish pricing for your event decorating services. Research rates of similar businesses in your area and consider factors such as expertise, materials used, and event size. Ensure your rates are competitive and profitable for your business.

Wedding flowers decoration arch in the forest. The idea of a wedding flower decoration. wedding concept in nature. Event decorating article.

Step #10: Build a Business Website

Create a professional website for your event decorating business. Register a domain name that reflects your company name and services. Showcase photos of your event decorations, provide pricing information, and include details about your business.

Step #11: Get on Social Media

Establish a presence on social media platforms relevant to your target market. Share photos of your event decorations, interact with followers, and respond to comments promptly. Utilize relevant hashtags to reach a broader audience and consider running sponsored ads for increased visibility.

Step #12: Figure Out Your Marketing Strategies

Explore various marketing strategies to promote your event decorating business. Options include traditional print advertising, social media marketing, email campaigns, paid ads, influencer marketing, word-of-mouth marketing, direct mail, and content marketing. Track results to refine your strategies over time.

Step #13: Create Client Acquisition and Retention Strategies

Develop strategies to attract new clients and retain existing ones. Review feedback and reviews from previous clients to improve your services. Stay in touch with customers after their events to encourage repeat business.

Step #14: Familiarize Yourself with SEO

Learn about Search Engine Optimization (SEO) to increase visibility of your website and other digital assets. Research basic SEO best practices and update your content and website accordingly. This will help drive more traffic to your site and attract potential clients.

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Step #15: Start Creating Quality Content

Use content creation to boost your event decorating business. Write informative blog posts and tutorials related to event decorations and other relevant topics. Optimize your content with relevant keywords to improve search engine rankings. Consider creating engaging videos to share on social media and other digital platforms.

Step #16: Start Networking

Networking with other event decorators and professionals in the industry can expand your business. Attend local events, join industry-related Facebook groups, and connect with others on LinkedIn. Learn from their experiences and gain valuable insights to improve your business.

Step #17: Stay Up to Date on Trends

Stay current with the latest trends in event decorations. Subscribe to websites, magazines, and follow influencers in the industry to remain ahead of the competition. Being proactive about staying informed will help keep your business fresh and appealing to potential clients.

How to Promote Your Event Decorating Business on Social Media

Social media is a powerful tool to promote your event decorating business. Here are some tips for each platform:

1. Facebook

Create a business page and use the "Stories" feature to showcase behind-the-scenes of events you're working on. Share posts about your latest projects, offers, and discounts. Utilize relevant hashtags and consider running ads to reach a wider audience.

2. Instagram

Create an Instagram profile and share photos and IG reels of your latest event decorations. Share tips and tricks related to event decor. Use relevant hashtags and consider running sponsored ads for increased exposure.

3. Twitter

Use Twitter to share interesting content related to event decorations. Interact with others in the industry and use relevant hashtags. Utilize Twitter's ad platform to reach potential clients.

4. Pinterest

Create boards on Pinterest to showcase your event decorations. Use relevant keywords and hashtags. Consider creating Pinterest ads for even more exposure.

5. TikTok

Create engaging videos on TikTok that showcase behind-the-scenes of events and provide tutorials. Utilize relevant hashtags and trending sounds. Consider running ads on TikTok for increased visibility.

6. LinkedIn

Create a professional profile for your business on LinkedIn. Share articles related to event decorations and any offers you may have. Connect with professionals in the industry and join relevant groups.

Things Needed for Event Decoration Businesses

To run your event decoration business, you will need:

  1. Supplies: Stock up on decorations, fabrics, balloons, centerpieces, and other necessary supplies.
  2. Tools: Obtain tools such as ladders, extension cords, and other equipment needed for event setups.
  3. Transport: Have reliable transportation to move supplies and tools between events.
  4. Employees: Consider hiring additional employees as your business grows to handle larger projects or events.

Where to Buy Event Decor Supplies

For high-quality event supplies, check out stores such as Michaels, Party City, Hobby Lobby, Save-On-Crafts, Oriental Trading Company, and JoAnn Fabrics. These stores offer a wide selection of decorations at reasonable prices. Additionally, you can explore local party shops or online retailers like Amazon and eBay for more options.

Buying On a Budget

If you're on a budget, consider checking sites like Craigslist, Kijiji, or Facebook Marketplace for gently used decorations. Some stores offer discounts for bulk purchases, so take advantage of those offers. You can also explore renting decorations from other decorators, reusing decorations from past events, or renting directly from the selected venue.

How to Build an Event Decor Portfolio

Having a portfolio is crucial for showcasing your work to potential clients. Here's how you can build an impressive event decor portfolio:

  1. Take quality photos of all the events you decorate. Hire a photographer or use your smartphone to capture visually appealing images.
  2. Include these photos on your business website's portfolio webpage. You can also create an online portfolio on platforms like Behance, Flickr, or Tumblr.
  3. Write descriptions for each project, including suppliers, prices, and any relevant details.
  4. Share your work on social media platforms to attract more customers and build a larger following for your business.

Event and catering agency organization modern wedding in boho style. Table for guests assembled with dishes, cutlery, glasses, and flowers, candles, and elements, chairs on a green lawn, flat lay, outdoor. Event decorating article.

The Importance of Getting Certified in Event Decorating

Getting certified in event decorating is essential for demonstrating your expertise and skills in the industry. Certification can also provide access to discounts from vendors and networking opportunities. Research different certifications available and choose the one that aligns with your goals. Consider enrolling in an online event decor certification course such as the one offered by QC Event School.

Frequently Asked Questions

Let's answer some commonly asked questions about the event decorating industry:

Q: How much do event decorators make? A: Event decorator salaries vary based on experience and demand. The average rate is approximately $50 per hour or 10% of the total cost of decorations. In the United States, event decorators earn between $55,000 and $81,000 per year.

Q: How much of an event budget is for decor? A: Decorations typically account for 15-25% of the entire event budget. This can vary depending on the type of decorations and the complexity of the design.

Q: How long does it take to set up event decor? A: The setup time depends on the size of the venue, complexity of the design, and the number of people assisting. It can range from one hour for smaller events to several days for larger-scale events.

Q: How much should you charge for decorating? A: Rates vary based on decoration type, expertise required, and event size. Consider factors such as travel time, setup/teardown times, and materials when deciding on a rate.

Q: How much money do you need to start a decorating business? A: Startup costs vary based on the scale of services and types of decorations. On average, small businesses spend around $40,000 on startup costs and first-year expenses.

Q: How do event decorators get clients? A: Networking, social media presence, word of mouth, paid advertising, client incentives, collaborations, and community involvement are effective ways to attract clients.

Q: Does your event decorating business need a contract? A: Yes, having a contract for clients, vendors, and venues is essential. Include event details, payment terms, setup/teardown timelines, and obligations of both parties. Have contracts reviewed by legal professionals to ensure compliance with laws and regulations.

Q: How can you start an event decorating business from home? A: Start by creating a budget, advertising your services online, and considering potential event hosting options. Build relationships with local vendors and suppliers for better deals on materials.

Q: How can you start an event decorating business with little to no money? A: Maximize resources and skills you already have. Utilize social media and free tutorials to learn the basics. Partner with vendors who offer discounts and use free advertising methods to promote your business.

Q: Is event decor a good business? A: Event decor can be a lucrative and rewarding business. It allows for creativity, working with different people, and producing stunning results. It can be done part-time or full-time, depending on your availability and business size.


Starting an event decorating business requires thorough planning and execution. By following the steps outlined in this guide, you'll be well-prepared to embark on your journey as an event decorator. Remember to stay up to date with current trends, provide excellent service to your clients, and continuously improve your skills. Good luck on your event decorating business venture!