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Best Event Management Software 2023: Streamline Your Events

Are you feeling overwhelmed managing all the logistics, budgets, and people for your next event? Well, the right event management software can help! Image: A crowded event with vendors There are a ton of tools...

Are you feeling overwhelmed managing all the logistics, budgets, and people for your next event? Well, the right event management software can help!

A crowded event with vendors Image: A crowded event with vendors

There are a ton of tools out there, and comparing them one by one can feel overwhelming. To help you along, we’ve compiled a list of the best event management tools available in 2023, whether you’re planning in-person, virtual, or hybrid events.

We’ll explore the pros and cons of each platform, helping you make an informed decision on which software suits your unique needs. To simplify your job and create successful events, read on, learn about the best event management software options available, and be the hero of your events.

Why event creators use event management platforms

Event management software provides tools to streamline your event planning process. Regardless of what kind of event you’re planning, an event management platform can help you by automating tasks, simplifying ticketing and registration, expanding marketing reach, and streamlining on-site management. By utilizing event management platforms, event creators can overcome common challenges and deliver exceptional events.

  • Save time: Automate tasks, simplify event planning, and free up time for other tasks.
  • Mitigate ticketing and registration hassles: Seamless ticketing and registration management ensures a smooth process for attendees and organizers.
  • Enhance marketing and reach: Comprehensive marketing tools can help you reach a wider audience and enhance event visibility.
  • Streamline on-site management and engagement: Improve on-site management and engagement efficiency, facilitate quick attendee check-ins, and enhance the overall event experience.

Let’s talk about what to look for so you get exactly the help you need from your event management software.

How to compare event management software

With so many great tools available, it can be a little intimidating figuring out what works best for you. Fortunately, there are some key features that you can look for to differentiate the platforms that fit your needs from the ones that don’t.

Event discovery

One of the most important features to look for is the ability to find events. After all, your only chance of selling tickets to your event is if potential attendees can find it. You can make your event easy to find by using software that already has a built-in search engine that will make it easier for your events to appear at the top of the search results.

Social media marketing

Social media marketing is a great way to reach more people and get your event out there. Look for software that offers features like customizable ads or integrations with popular platforms so you can maximize the impact of your promotions.

Payment processing

Payment processing is an essential part of any event management platform. Make sure you choose a tool that makes it easy to offer multiple payment methods, track payments, process refunds, and manage payouts.

Reporting and analytics

Reporting and analytics are important for optimizing your efforts over time. Look for software that offers insights into who’s attending your events, which activities are driving the most engagement, what types of messages work best, and more. By tracking these metrics, you can make sure your events are always getting better.

Email marketing

Email marketing is a great way to keep people informed about your events and encourage them to attend. Look for software that offers features like automated emails, segmentation, and A/B testing so you can maximize the impact of your campaigns. A good event management platform will include features to manage and automate all of your marketing efforts, including email marketing.

Usage-based pricing

Finally, consider what kind of pricing model the platform offers. Some platforms offer usage-based pricing, which means you’ll pay depending on how much you use the software. That can be a great option if you’re not sure how much you’ll need to use it yet or if you’re organizing smaller events. Other platforms have opaque pricing models that combine flat fees with usage-based pricing, which can make it very difficult to calculate your budget for the tool.

That’s a lot of factors for you to consider, so we’ve already identified which tools have each of the features you need to consider when choosing your event management software.

Table comparing event management software Image: Table comparing event management software

Top event management software options

Now that you know exactly what to look for in an event management platform, we’ll cover the best and most popular event management software options available today. They each have their advantages and disadvantages, and some are better suited for certain types of events than others.

That’s why it’s important to look at all the features of each event planning tool and decide for yourself which one will work best for you.

1. Eventbrite

Eventbrite isn’t just one tool, but a platform of tools that helps people organizing events. It’s also a marketplace, in that event-goers can search for things to do in their area, providing additional visibility for creators. The tools Eventbrite provides include:

  • Ticketing and Discovery: Create event pages and sell event tickets on the most popular events search engine.
  • Eventbrite’s Marketing Platform: Activate social media and email-based event promotion.
  • Ads: Place event ads on Eventbrite’s website and applications.
  • Payments: Use event payment processing and sales reporting.

These tools create better events and attract more attendees in different ways. When you take advantage of the platform’s full range of capabilities, you can manage every aspect of your event in one place — from event discovery through email- and social media marketing to payment processing, data analytics, and customized pricing.

2. Wrike

Wrike is a project management software designed to help teams work together more effectively and efficiently. It comes with powerful features like task management, time tracking, resource planning, and more.

Wrike is useful for event planners because it can help you:

  • Create checklists for tasks.
  • Assign tasks to team members.
  • Assign deadlines.
  • Send notifications for people to do certain tasks.
  • Create a Gantt chart to view the event timeline.

However, Wrike lacks some important tools most creators want in event management software, such as ticketing tools, event promotion software, and payment processing. If you choose to use Wrike, you’ll want to have other event management software as well.

3. Bizzabo

Bizzabo is an event management platform with a wide range of features. It has tools for ticketing, registration, and promotion, as well as other features like marketing automation and analytics.

Bizzabo has a few features in common with Eventbrite that make it especially helpful for organizing events, such as attendee list segmentation for marketing, engagement metric tracking, and marketing campaign optimization.

Unfortunately, Bizzabo also has some drawbacks compared to other event management platforms, including a high base price and no built-in event search function or discovery tool.

4. Cvent

Cvent is an events software that can help you plan, manage, and monitor all of your event details in one place. It has features for registration, ticketing, payments processing, site selection, communication, and more.

Cvent offers features like venue discovery, vendor communication and management, and ticketing and registration. However, it has limitations such as no event search function, opaque pricing model, and lower ratings compared to Eventbrite in G2’s comparison ratings.

5. Whova

Whova is a hybrid event management platform that helps you create both in-person and virtual events. It provides tools for ticketing, registration, live streaming, analytics, and more. That makes it an ideal option for anyone looking to host hybrid or virtual events.

Whova offers features like breakout sessions, virtual attendee networking, and onsite check-in automation. However, it does not have in-person payment processing or an event discovery function.

6. ProjectManager

ProjectManager is a project management tool that could help you with your event management needs. It’s useful for managing and tracking the details of your event, including tasks, deadlines, and budgets. ProjectManager has features such as task assignment and tracking, project progress reporting, and email automation integrations.

However, ProjectManager does not have ticketing or registration tools, software marketing automation, or event discovery functionality.

7. TicketSource

TicketSource is a ticketing platform specifically designed for event organizers. It offers access control features that let you manage who can enter your event and track their attendance in real-time.

TicketSource has features like event page creation, payment processing through multiple methods, and custom ticket tiers and types. However, it lacks email marketing, marketing analytics, and social media marketing.

8. Tripleseat

Tripleseat is an event management platform tailored for restaurants, hotels, and other venues in the hospitality industry. It provides tools to help you create events, manage contracts, route leads, and more.

Tripleseat offers features like online and onsite payment processing, scalable project tracking, and specialization for restaurants and hotels. However, it does not have tools for social media advertising, email marketing automation, or event discovery.

9. ON24

ON24 is an event management tool that specializes in virtual events. It allows you to create interactive experiences with features like webinars, live streaming, and on-demand videos. That makes it appealing for organizers looking to host a hybrid or online-only event.

ON24 offers features like live attendee participation analytics, virtual conference and breakout room hosting, and live captioning and caption translation. However, it lacks payment processing, marketing automation, and an event discovery platform.

10. WebEx

WebEx is an event management system that focuses on virtual and interactive portions of events. It has tools for video conferencing, webinars, phone calls, interactive polling, and virtual whiteboards.

For hybrid and virtual events, WebEx offers features like virtual event networking tools, online ticketing and registration, and integrated video conferencing. However, it lacks marketing automation, in-person payment processing, and ticket sales and marketing analytics.

How to pick the best event management software for you

Finding the best event management software can make all the difference in creating a successful event. With so many options available, it’s important to consider your needs and budget, and prioritize the most important features for you.

When choosing software, look for these key features:

  • Event registration
  • Ticketing tools
  • Attendee management tools
  • Marketing automation
  • Ease of use
  • Customer support
  • Integrations with your other software

Investing in the right event management software can streamline your planning process, increase efficiency, and enhance the overall attendee experience.

You can see why a complete tool like Eventbrite is favored by so many. It’s the only complete event management platform with a built-in event discovery search engine.

Ready to reach more audience members? Check out our Eventbrite tools designed to help you market to your audience, grow your demand, and sell more tickets by contacting our experts today.

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