Xem thêm

6 Ways to Promote and Market Your Experiences

Do you have amazing experiences to offer but struggle to reach your target audience? It's time to get the word out and bring in more customers. In this article, we will explore six sure-fire ways...

Do you have amazing experiences to offer but struggle to reach your target audience? It's time to get the word out and bring in more customers. In this article, we will explore six sure-fire ways to promote and market your experiences to both new and existing guests, ensuring that your message is heard loud and clear.

Stand out on OpenTable

One of the most effective ways to promote your experiences is by leveraging the power of OpenTable. By adding your experiences to OpenTable's dedicated Experiences lists and collections, you can get exposure to a wider audience. Diners can browse through experiences in their area, explore trending special menu experiences, and book directly from your restaurant profile. It's a win-win situation!

OpenTable dedicated Experience discovery page on OpenTable.com OpenTable dedicated Experience discovery page on OpenTable.com

To further boost your exposure on OpenTable, consider running boost campaigns. By applying a start date, end date, and shift schedule that aligns with the days and shifts of your experience, you can increase impressions and attract more diners. Restaurants that have run OpenTable campaigns for the first time have seen a significant 39% increase in impressions. Learn more about OpenTable boost campaigns and take advantage of this powerful marketing tool.

Highlight experiences on your website

Your website is a valuable platform to showcase your experiences. Create a special page to highlight ongoing or upcoming experiences and events. Include captivating photos and detailed descriptions to entice potential guests. Make sure to add custom booking links to your experience descriptions, making it easy for guests to discover and book your experiences directly from your website. Don't miss the opportunity to capture the interest of engaged guests by collecting their email addresses for future communication.

Tapa Toro in Orlando showcases their Experiences on their website, with direct links for guests to book. Tapa Toro in Orlando showcases their Experiences on their website, with direct links for guests to book.

Connect with (and target) engaged guests via email

Your existing guests are already familiar with your restaurant and are more likely to be interested in your experiences. Email marketing provides an effective way to connect with these loyal guests. By collecting guest preferences, you can tailor highly targeted and relevant emails. Consider building targeted audience email lists and offering them exclusive access to book your experiences. This targeted approach not only increases conversion rates but also creates a sense of personalization and exclusivity, fostering loyalty among your customers.

Share your experience on social media

Social media is a powerful tool for promoting experiences. People are always craving for mouthwatering food shots and an insider's peek into your upcoming experiences. Use behind-the-scenes photos and videos to give people an exclusive view of what goes on in your restaurant. Make your experiences more discoverable by using relevant hashtags. Encourage guests to share their experiences on social media and build a community around your brand. Don't forget to engage with and thank guests who mention you on social media.

Communicate before and after the experience

To ensure the success of your experiences, it's essential to communicate effectively before and after the event. Two weeks before the experience, send a reminder email to guests who have yet to book. Additionally, consider running boost campaigns a few weeks in advance to increase exposure. After the experience, engage with your guests by soliciting their feedback and encouraging them to leave reviews. This not only helps you improve but also promotes upcoming experiences they might enjoy.

Leverage connections with guests in the dining room

Don't overlook the power of personal interaction with guests. Promote your upcoming experiences in the dining room through printed materials such as signs, check presenter inserts, and table tents. Encourage your staff to mention upcoming experiences and create a friendly competition to see who can sell the most tickets. Even guests who enjoy your food at home can be enticed with special meal experiences. Add flyers or postcards to your takeout bags or stickers on your to-go packaging to let them know about the unique dining experiences they can enjoy.

By implementing these strategies, you can effectively promote and market your experiences to a wider audience. Embrace the power of online platforms like OpenTable and social media, leverage your existing customer base, and create engaging content on your website. Remember, the key is to stand out, stay connected, and constantly communicate with your guests. Get ready to see a surge in reservations and delighted customers who can't wait to experience what your restaurant has to offer.

Learn more about showcasing unique experiences on OpenTable. Already an OpenTable customer? Start using Experiences.

1