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6 Tips for Planning a Successful Speed Dating Event

If you're an event planner looking to play Cupid, hosting speed dating nights may be the perfect way to build a business while connecting people to their potential soul mates. But with so many speed...

If you're an event planner looking to play Cupid, hosting speed dating nights may be the perfect way to build a business while connecting people to their potential soul mates. But with so many speed dating events out there, how do you stand out from the competition and create an amazing event? Here are 6 tips to help you plan a successful speed dating event.

1. It's All About Age Diversity

When planning your speed dating event, make sure to include all age groups. Don't exclude anyone (unless you enjoy throwing money out the window). Creating multiple sessions at your event to accommodate every age is a great strategy. You can even have themed nights, like one for older men and younger women or one for older women and younger men. Remember, age can make a big difference in the dating scene, so pay attention to it.

a woman holding a timer and group of people by partners seated facing each other for a speed dating event Image source: starevent.vn

2. Testimonials Speak Louder Than Words

If you've hosted speed dating events in the past, testimonials can be a game-changer. Gather testimonials from previous participants who had successful dates that led to happy relationships. People trust online reviews more than their own friends and families, so having positive testimonials can significantly boost your ticket sales.

a smiling woman sitting crossed legs in front of a man and a round table between them with a water glass, candle, papers, and pens on top of it Image source: starevent.vn

3. Focus on Women in Your Marketing

When it comes to speed dating, the #1 tip is to focus your marketing efforts on women. Men looking for dates will go where there are women. So, pour extra resources into ads targeted at women. If your event has enough women, you won't need to market heavily to men. In fact, some speed dating events have found great success with the "Sold Out to Women: Men Only" marketing tactic.

4. Set Ground Rules for a Smooth Experience

Speed dating requires clear ground rules to ensure a successful event. Some questions to consider when setting rules include:

  • Will you provide score cards?
  • How long will each session be?
  • What conversation topics are off-limits?
  • How will participants be matched?
  • How can they contact each other after the event?

Remember, poor ground rules can ruin an event, so make sure you establish clear guidelines to create a positive experience for everyone.

a row of women and row of men sitting in front of each other with wine glasses on top of the table between them Image source: starevent.vn

5. Choose the Right Venue

While speed dating doesn't always require a huge venue, it's important to select a space that can accommodate both pre and post-event mingling. Make sure there's enough room for everyone to move around comfortably. Oftentimes, bars or restaurants make great venues for speed dating events. You can even negotiate a good deal as the participants are likely to be hungry and thirsty.

6. Advertise Locally

Advertising speed dating events can be challenging, especially on social media where dating-related content faces restrictions. Instead, opt for traditional local advertising methods. Get on the local radio, take out ads in newspapers, or put up flyers at local restaurants and bars. Local advertising can work wonders in attracting participants.

For more tips and tricks of the industry, stay tuned to our blog or subscribe below for weekly articles. Happy speed dating planning!

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