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4 Ways to Create an Engaging and Personalized Event Agenda (& Examples!)

More than ever before, event attendees are seeking personalized and engaging experiences that go beyond the traditional meeting format. They want events that not only align with their professional goals but also add value to...

More than ever before, event attendees are seeking personalized and engaging experiences that go beyond the traditional meeting format. They want events that not only align with their professional goals but also add value to their lives on a holistic level. In fact, 80% of meeting planners now focus more on creating memorable experiences compared to just a few years ago.

The success of an event today is largely determined by how attendees perceive it. Planners need to create events that participants are excited to share on social media and talk about long after it's over. But how can event organizers achieve this?

Personalized Event Agendas and Experiences Take Priority

Driven by the millennial generation, attendees now want more control over their meeting experiences. The days of a linear agenda are gone; today, event planners must provide multiple customizable and interactive options for attendees. They need to stay updated on the latest event trends, incorporate attendee-specific elements, gather feedback in real-time, and adjust agendas accordingly.

Personalized event agendas and experiences Personalized event agendas and experiences

With Personalization Comes Complexity

While adding personalization to events may seem like a straightforward concept, executing it successfully is a different story. Creating imaginative and attendee-focused events requires meticulous planning and attention to detail. To streamline this process, event planners can leverage event planning software, which can increase attendance by 20%, boost productivity by 27%, and reduce costs by 20-30%.

Use These 4 Ideas to Create an Engaging and Personalized Event Agenda

Engaging event agenda Engaging event agenda

1. Make Your Event Agenda Holistic

In today's information-saturated age, people are more aware of their specific needs, from physical health to work-life balance. Guests want event concepts that resonate with their unique selves. Planners and venues must focus on accommodating individual needs, creating personally fulfilling experiences that cater to various aspects of attendees' lives. Purposeful meetings, which prioritize people over T-shirts, lanyards, and spaces, have become a driving force for successful events.

For example, Dreamforce, an annual user conference in San Francisco, goes beyond business and networking. They incorporate guided meditation, partner with mindfulness organizations, and offer sessions that align with attendees' goals, creating a more holistic experience.

2. Put the Event Agenda in the Hands of Attendees

One effective way to personalize the event agenda is by giving attendees control over it. Live polling apps allow event planners to easily gather feedback and involve participants in shaping their own experiences. This sense of involvement and agency increases attendee engagement. As algorithms evolve, future event teams may even rely on suggestions based on previous ratings and attendance history.

Open 2017, for example, used live polling to let delegates suggest and vote on session topics, resulting in a diverse range of subjects and increased attendee satisfaction.

3. Create Attendee Personas

Segmenting the audience into persona buckets helps event planners cater to individual preferences. By anticipating and visualizing guest motivations and behaviors, planners can offer specific opportunities and agendas that meet attendees' desires. This approach requires pre-event surveys and additional work, but it ultimately creates a highly personalized experience.

Experient, an event planning company, has created a portfolio of 20+ event personas that help planners align with guest motivations and deliver tailored experiences. For each persona, they design a unique journey map that highlights personalized elements at every stage of the event.

4. Make One Space Feel Like Many Unique Spaces

Designing the perfect event space is crucial for creating a customizable and unique experience. While not every venue offers multiple breakout spaces, creative decor and variation can help diversify a single space. Collaboration with the venue and visual diagramming of the setup are essential for success.

IMEX, a renowned event, creates smaller themed stations within their space, giving attendees choices and engaging them in different formats. Additionally, C2 Montreal goes above and beyond with rotating bistro entrances, entertainment by Cirque du Soleil, and a wide variety of food options. These creative spaces provide different experiences within a single event.

Conclusion

As the needs and desires of event attendees evolve, so must event planners. Incorporating personalization, engagement, and creativity into event agendas is crucial for success. By following these four ideas and leveraging event planning resources, organizers can create memorable and highly personalized experiences that attendees will love to share.

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