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2022 Event Trends: Brightening Up Any Occasion

As we dive into 2022, event planners and promoters are eagerly awaiting the return of live events. After a long period of cancellations and restrictions due to the COVID-19 pandemic, the events industry is ready...

As we dive into 2022, event planners and promoters are eagerly awaiting the return of live events. After a long period of cancellations and restrictions due to the COVID-19 pandemic, the events industry is ready to bounce back with a bang.

With the emergence of new trends, there is a sense of joy and adaptability in the air. People are eager to reconnect and celebrate in style. Let's explore some exciting trends and decorating ideas that will elevate events to new heights of innovation in 2022.

Embrace Colorful Hues

This year, events will be filled with vibrant and bold colors. After spending so much time indoors, people are craving visual stimulation and a sense of beauty. Brian Worley, a renowned event planner from Atlanta, predicts that decor will feature "bright and bold colors" along with "pops of color, whimsy, and fun."

Color can be infused in various ways, from eye-catching floral arrangements to dramatic lighting effects. Imagine painting the walls of your event venue with thematic colors that tell a story. Or incorporate colorful elements into your event decorations, such as renting cloth napkins or table covers in a vibrant palette. Party rental companies are well aware of the growing demand for diverse and captivating colors.

Colorful Venue

A colorful venue sets the mood for a vibrant event.

Whether it's a corporate gathering, a charitable event, or a fundraising gala, neutrals are no longer in vogue. Attendees want to be immersed in a world of lively colors and positive energy. So, be daring and infuse your events with eye-catching hues that leave a lasting impression.

Make Contingency Plans

One thing event planners have learned from the pandemic is the importance of adapting to unforeseen circumstances. COVID-related supply chain disruptions and labor issues have impacted AV companies, rental services, and other event-related industries. However, instead of being deterred, event planners are embracing the challenge and finding innovative solutions to create even better events.

Flexibility and creative problem-solving will be essential in 2022. Event planning checklists may need to be adjusted along the way, but this presents an opportunity for planners to showcase their meticulous attention to detail and resourcefulness. When things go sideways, event planners shine.

After weathering the storm of the past two years, event planners are now champions of adaptability.

Hybrid - The New Normal

While the COVID-19 pandemic brought many challenges, it also propelled the rise of hybrid events. As restrictions ease and larger gatherings become possible, hybrid events are proving to be a game-changer. These events allow for both in-person and virtual attendance, breaking barriers of distance and scheduling conflicts.

Hybrid Event

Hybrid events bridge the gap between physical and virtual attendance.

The ability to engage physically absent attendees has increased event marketing potential and expanded both capacity and reach. According to vFairs, 71% of event planners plan to continue using the hybrid model even after the pandemic subsides.

Micro-events within larger gatherings are also gaining popularity as a way to create more personalized experiences. These smaller events within events offer brands and organizations the opportunity for year-round engagement, both in-person and virtually.

The continuing interest in event technology is driving market growth and innovation. With 57% of event planners predicting that hybrid events will dominate the future, it's clear that this trend is here to stay.

Sustainability

In 2022, sustainability will take center stage. People are increasingly conscious of the need to protect our environment, and events will reflect this awareness through eco-friendly practices.

Intimate seating areas separated by dividers made of living plant life are becoming a popular choice. This not only adds a touch of nature but also promotes social distancing.

A Woman Recycling Bottles at an Event

Recycling at events demonstrates a commitment to sustainability.

For corporate events, showcasing a commitment to sustainability in the decor theme is key. From technology solutions to color palettes that reflect this dedication, modernism meets sustainability in a powerful synergy. Live plants, energy-efficient lighting, digital menus, and reusable cloth napkins are just a few ways to bring this trend to life.

Embracing sustainability not only benefits the environment but also offers excellent PR opportunities and enhances attendee engagement. It's a win-win for both event planners and the planet.

2022 will undoubtedly be a year of challenges and thoughtful connections through events. As we navigate a world in need of joy, community, and beauty, event planners have the power to create unforgettable experiences that uplift and inspire.

Katie Tejada

Author: Katie Tejada

Katie Tejada is a married mother of six (and animal mom of 12). In her spare time, she enjoys writing about the unique world of motherhood, child care, party planning, and marriage.

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