17 Best Event Marketing Agencies Worldwide in 2023 [Full Review]

Event marketing is a powerful tool that allows brands to connect with their audience in a tangible, personal, and memorable way. It provides an opportunity for people to interact with the brand and its representatives,...

Event marketing is a powerful tool that allows brands to connect with their audience in a tangible, personal, and memorable way. It provides an opportunity for people to interact with the brand and its representatives, creating lasting impressions and fostering relationships. Additionally, events allow attendees to share their experiences on social media, increasing the reach and impact of the brand's message.

To ensure the success of an event marketing campaign, it's important to work with a reputable event marketing agency. These agencies specialize in planning, promoting, and executing exceptional events. In this article, we will explore the best event marketing agencies from around the world, offering a comprehensive review of their services and expertise.

What is Event Marketing?

Event marketing is the process of planning, organizing, and executing a promotional event. These events can be held in-person, online, or as hybrid events, and they serve to promote a brand, product, or service. Event marketing aims to increase engagement, build relationships, boost sales, and create tangible interactions with customers. Additionally, promoting an event can lead to increased brand awareness, authority, and trust.

According to Aventri, 31% of marketers consider event marketing as their most effective tool. With the events industry growing at an impressive rate, it's essential to leverage the opportunities presented by event marketing.

Event-Marketing-Statistics Source: Writer's Blog Live

What are Event Marketing Services?

A good event marketing agency should offer a range of strategic, practical, creative, and innovative services. These services are essential for planning and executing successful events of various types. Whether you're organizing a launch party, a fundraising event, a fun run, or a novel experiential marketing experience, an event marketing agency should provide the necessary services from conception to execution.

Experiential-Marketing-Statistics Source: Sweet Rose Studios

Event Marketing Strategy

Before diving into the logistics of event planning, it's crucial to develop a comprehensive event marketing strategy. This strategy outlines the goals of the event, target audience, format, budget, and overall marketing approach. It also includes plans for promoting the event before, during, and after, as well as how it aligns with the brand's overarching marketing strategy. A reliable event marketing agency should be able to assist in crafting a solid strategy and provide guidance on measuring its success.

Event Planning

The physical planning of the event is a critical aspect handled by event marketing agencies. This includes securing venues for in-person events, coordinating dates and locations, arranging online streaming platforms for virtual events, determining target demographics, managing ticketing or bookings, organizing catering and refreshments, and overseeing other practical and technical aspects. A well-planned event ensures a seamless and memorable experience for attendees.

Social Media Marketing

Social media is an invaluable tool for event marketing. An event marketing agency will expertly handle your event's social media marketing, utilizing various platforms such as Discord, Facebook, and Instagram. They will employ a range of tactics to generate attention and build anticipation for your event, creating a buzz that ensures maximum impact and engagement.

Influencer Marketing

Partnering with influential individuals and brands is an effective way to draw attention to your event. An event marketing agency will assist in facilitating partnerships and securing appearances by influencers at your event. These collaborations benefit both parties and provide access to target demographics that may be difficult to engage otherwise. Influencer marketing also aids in pre-event promotion and generates excitement during and after the event.

Email Marketing Campaigns

Email marketing campaigns have proven to be highly effective in promoting events. With a 40% higher effectiveness rate than social media campaigns, email marketing is a vital component of event marketing. A skilled event marketing agency will utilize this strategy to spread awareness, create buzz, and attract a larger audience to your event. Strategic email marketing can significantly impact event attendance and engagement.

Paid Search and Social Media Ads

Paid search and social media ads are frequently used to promote events to the target audience. An event marketing agency should possess the expertise to plan and execute effective ad campaigns across various search and social media platforms. These paid advertisements are strategically designed to attract the right audience, generate interest, and drive event registrations or ticket sales.

Paid Media Acquisition (Print, Radio, Television, Video, and Podcasts)

In addition to online advertising, your event may benefit from print ads, radio or television spots, video marketing, or podcast advertising. A reputable event marketing agency can help identify the most suitable channels to reach your target audience and assist in acquiring media placements in a cost-effective and impactful manner. This comprehensive approach ensures maximum exposure for your event across various mediums.

Now that we've explored the essential event marketing services, it's time to introduce the top event marketing agencies globally. These agencies have demonstrated their expertise, reliability, and creativity.

17 Best Event Marketing Agencies in 2023

1. Bishop-McCann

Bishop-McCann is an exceptional meeting, event, and incentive program planning agency. With offices in Kansas City, Chicago, San Francisco, Minneapolis, and New York, they combine Midwestern culture and values with agency know-how to provide a unique event advertising partnership. Bishop-McCann is dedicated to understanding and fulfilling their partners' needs and excels in complex and forward-thinking industries.

Bishop-McCann Event Marketing Agency Homepage Source: Bishop-McCann

2. NEXT/NOW

NEXT/NOW is a Chicago-based creative technology agency that aims to revolutionize digital event spaces. Founded in 2011, their team of approximately 20 experts specializes in custom software development, marketing services, and AR/VR development. They offer unique and innovative event marketing and hosting solutions for brands in any sector.

Next/Now Event Marketing Agency Homepage Source: Next/Now

3. Backlash

Backlash, a London-based event marketing consultant agency, was founded in 2017. With over 29 employees, they provide event marketing and planning services to clients in the retail and consumer products industries. Backlash offers a new, modern, and creative agency model for experiential marketing, leveraging their extensive experience with large agencies to deliver exceptional service without the hefty price tag.

Backlash Event Marketing Agency Homepage Source: Backlash

4. iMP Experiential

iMP Experiential is a renowned experiential agency headquartered in Leeds, United Kingdom. Founded in 2008, they provide event marketing and planning, marketing strategy, and branding services to small and midsize businesses. iMP Experiential offers full internal experiential design, build, and installation, as well as high-quality promotional and event staff. Their comprehensive approach ensures a seamless and impactful event experience.

iMP Experiential Homepage Event Marketing Agency Source: iMP Experiential

5. Amplify

Amplify, founded in London in 2007, is one of the top event marketing agencies globally. Their team of 100 specialists focuses on event planning and marketing, offering marketing strategy services primarily to enterprise and mid-market clients. Amplify believes in the power of shared experiences and emotional branding. Their goal is to create a strong connection between brands and their audience, making every interaction meaningful.

Amplify Event Marketing Agency Homepage Source: Amplify

6. Most Likely To

Most Likely To Advertising is a San Francisco-based agency specializing in advertising, branding, and digital strategy. Established in 2017, their team of ten professionals provides services to businesses of all sizes, with a focus on event marketing and production. They offer a range of solutions, including media planning, buying, content marketing, and video production, across various industries.

Most Likely To Event Marketing Agency Homepage Source: Most Likely To

7. Traina

Traina is a premier branding agency headquartered in San Diego, specializing in data-driven, design-centric brand development. Since their establishment in 2005, Traina has been helping clients create market-leading brands that excel in digital environments. Their integrated approach combines strategy, design, and digital expertise to deliver exceptional results, including digital event experiences.

Traina Event Marketing Agency Homepage Source: Traina

8. Elevate My Brand

Elevate My Brand (EMB) is an expert digital marketing agency that assists B2B and B2C businesses in achieving their marketing objectives. Established in 2010, EMB offers a range of services, including social media marketing, digital strategy, and event marketing. Their dedicated team of ten professionals provides industry-specific solutions in business, information technology, social media, and healthcare.

Event Marketing Agency Elevate My Brand Homepage Source: Elevate My Brand

9. Bob Gold & Associates

Bob Gold & Associates operates as a PR, marketing, and communications firm based in Redondo Beach. With over 24 years of experience, their dedicated team of professionals excels in strategy, events, content, and PR across various industries. Bob Gold & Associates has a strong focus on events management, offering comprehensive solutions to clients from the arts, entertainment, music, telecommunications, and information technology sectors.

Event Marketing Agency Bob Gold & Associates Homepage Source: Bob Gold & Associates

10. Devott Co., Ltd

Devott Co., Ltd. is an internationally recognized consulting firm based in Tianjin, China. They specialize in market research, business consulting, event management, and outsourcing services. Devott is dedicated to making Chinese service outsourcing businesses more competitive on a global scale, leveraging their vast industry resources, in-depth knowledge, and international expert team.

Devott Co., Ltd Event Marketing Agency Homepage Source: Devott Co., Ltd

11. TalkingTree Creative

TalkingTree Creative is an event production company with offices in Halethorpe, Maryland, and Washington, DC. Established in 2007, this commercial communications agency specializes in video production, AR/VR development, media creation, event organizing, and live entertainment services. They create strategic solutions that strengthen brands and messages by engaging employees and customers through events and experiences.

TalkingTree Creative Event Marketing Agency Homepage Source: TalkingTree Creative

12. Harbinger Communications

Harbinger Communications is a leading public relations firm based in Toronto. With over 30 years of experience, their team of 39 professionals excels in developing and launching brands, products, and events in Canada. Harbinger's expertise lies in event management, new product/service development, and adapting international best practices for domestic success. They believe that a strong start and consistent momentum are key to achieving desired outcomes.

Event Marketing Agency Harbinger Communications Homepage Source: Harbinger Communications

13. HelpGood

HelpGood is a digital agency with offices in New York and Los Angeles. Since 2016, their team of 11 experts has been dedicated to helping non-profits, government agencies, and corporations with socially responsible goals. They specialize in event marketing, content marketing, social media marketing, and digital planning. HelpGood strives to help organizations reach, involve, and unite different groups around shared goals.

HelpGood Event Marketing Agency Homepage Source: HelpGood

14. Yes&

Yes& is a mid-sized creative and marketing firm serving the mid-Atlantic region. Their team works with commercial, B2B, non-profit, and government clients, offering a range of services such as research, brand development, marketing, advertising, digital strategy, event management, and public relations. They strive to deliver better ideas, knowledge, and results for their clients in a collaborative and comprehensive manner.

Yes& Agency Homepage Source: Yes&

15. Heron Agency

Heron Agency, based in Chicago, has been serving clients in the hospitality and leisure, business services, arts, entertainment, and music industries since 2000. With a team of 12 professionals, they specialize in creating strategic, integrated marketing campaigns that yield exceptional results. Heron's unique approach combines interactive methods with effective communication, ensuring that clients achieve their marketing goals, including successful event marketing and production.

Heron Event Marketing Agency Homepage Source: Heron Agency

16. Momentum Marketing & Events

Momentum Marketing is a well-known brand activation firm in the MENA region, with offices in Jeddah, Dubai, Abu Dhabi, Kuwait City, and Cairo. They provide event management, staffing, and talent acquisition services, helping brands connect with people at events, activations, concerts, and festivals. Additionally, Momentum Marketing offers a wide range of marketing services, including content creation, social media campaigns, and digital marketing strategies tailored to their clients' needs.

Momentum Marketing & Events Homepage Source: Momentum Marketing & Events

17. The Engine is Red

The Engine is Red is a digital marketing company with offices in Minneapolis, Minnesota, and Santa Rosa, California. Since 2008, their team of 29 professionals has been providing a range of services, including marketing strategy, event production, branding, web design and development, and mobile app development. They partner with clients from various industries, including healthcare, non-profits, retail, schools, energy, and finance, to help them achieve their marketing goals.

The Engine is Red Event Marketing Agency Homepage Source: The Engine is Red

Final Thoughts on Finding a Great Event Marketing Agency

Event marketing presents a unique opportunity for brands to create meaningful connections with their audience. By partnering with a reputable event marketing agency, brands can ensure the successful planning and execution of their events. The list of the best event marketing agencies worldwide provided in this article offers a starting point for finding a professional and reliable partner.

Now armed with the knowledge and understanding of the services provided by event marketing agencies, it's time to select the agency that best fits your needs. With their expertise, you can create memorable and impactful events that leave a lasting impression on your audience.

It's time to take your event marketing to the next level. Get started today and make your brand shine!

References

  • Aventri: 23 Event Marketing Statistics You Need to Know
  • Mckinsey: Why Marketers Should Keep Sending You E-mails
  • The US Bureau of Labor Statistics: Meeting, Convention, and Event Planners
  • TrueList: Event Marketing Statistics
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