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15 Useful Free Social Media Calendar Templates

Being organized will definitely make your life easier. And if your job revolves around social media and posting time-sensitive content to multiple platforms, having a calendar is essential. In this article, we will explore 15...

Being organized will definitely make your life easier. And if your job revolves around social media and posting time-sensitive content to multiple platforms, having a calendar is essential. In this article, we will explore 15 completely free social media calendar templates that can help you keep track of all the content you need to post.

Why Use a Social Media Calendar?

Life is busy, and work is hectic. Even if you're a social media specialist, it's easy to forget about a post that you thought of. Consistency is key when it comes to social media, and a calendar can help you stay on track. It ensures that you won't forget to post even on your busiest days when social media might be the last thing on your mind.

In addition to staying prepared during busy times, a social media calendar can also help you customize posts for different platforms instead of sharing the same content everywhere. You can plan for special events, leverage obscure social media holidays, and more.

1. HubSpot Social Media Content Calendar Template

hubspot social media calendar

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HubSpot is renowned for its marketing expertise, and their content calendar template is no exception. This downloadable Excel template is tailored to reflect common activities for a social media team. It offers different views and sections to jot down content ideas, post schedule, and new posts. If you use HubSpot's own social media scheduling tool, Social Inbox, you can easily import the calendar and synchronize your posts. Whether you choose HubSpot's tools or another option, this calendar is a valuable resource.

2. Trello

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Trello is a popular project management tool that also serves as an excellent social media calendar. Besides organizing tasks in various categories or project statuses, Trello offers a calendar view that displays all tasks with assigned dates. With labeling options, you can easily identify which platform or account each post is for. Trello's flexibility allows you to create multiple boards for different projects or accounts. Each task, represented as a card, can be customized to include project details, due dates, assignees, notes, and checklists. Trello's versatility makes it an excellent choice for social media managers.

3. Loomly

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Loomly is a social media scheduling tool that includes an impressive calendar view to visualize your posts' timeline. By managing all your content in one place, Loomly streamlines your workflow. It also provides an approval system, facilitating collaboration and reducing confusion among team members. Additionally, Loomly generates ideas and tips for your posts, making it a useful calendar for sparking creativity. Although it's not free, there is a free trial available, making it worth trying out.

4. JotForm Social Media Calendar

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This web-based calendar template offers powerful features. For each social media post, you can input content types, channels, publishing times, assigned team members, and media attachments. This level of detail makes it an excellent choice for social media managers who prefer thorough planning. The template also allows for easy team collaboration, enhancing productivity.

5. Firefly Marketing Content Calendar

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Firefly Marketing's content calendar is a Google Sheets template, making it easily shareable with your team. It features separate tabs for each month of the year, including mainstream and social media holidays. The template offers plenty of space for notes, allowing you to track your best ideas and measure their performance.

6. Hallam Social Media Content Calendar

Screenshot of the template showing the Jan '21 tab with random dummy data.

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Hallam's social media content calendar is well-designed and includes useful features. It provides a Twitter post character counter, holiday hashtags, and more. While it may not be flashy, this template has everything an individual social media manager needs to effectively plan and execute their social media strategy.

7. Iconosquare 2021 Social Media Calendar

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This downloadable Excel calendar is packed with over 250 hashtag holidays and events. It allows you to visualize the entire year, plan ahead, and prepare your content in advance.

8. ContentCal 2021 Content Calendar

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ContentCal's content calendar template helps you align your goals and overcome challenges. Before starting, you'll be prompted to answer questions about your objectives, primary content channels, and the types of content you post. With this information, you can begin filling out your calendar, guided by these questions. ContentCal actively helps you stay on track and measures your progress towards your goals.

9. Coschedule 2021 Social Media Calendar

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Coschedule offers a spreadsheet-based social media calendar template that allows you to categorize your posts by channel using color codes. It provides slots to enter all the necessary information to establish a basic social media schedule. Additionally, the template comes with a free Google Analytics traffic results template, so you can assess the impact of your social media efforts.

10. Clickminded Perfect Social Media Calendar

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Clickminded claims to have the "perfect" social media calendar, and it does live up to its promise. The template features a user-friendly layout with all the essential information you need. It includes convenient dropdown menus for selecting content types and social networks, saving you time and effort. This template strikes the perfect balance between comprehensive detail and user-friendliness.

11. Coda.io Content Calendar Template

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Coda.io's social media calendar template is highly versatile and requires you to use their website. It offers extensive customization options, enabling you to draft posts, track their progress, assign them to specific campaigns, and more. This template is ideal for teams with complex social media strategies or agencies looking to streamline their client management.

12. Google Sheets Geeks Social Media Editorial Calendar

15 Useful Free Social Media Calendar Templates

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This fully customizable template provides all the tabs and options you could possibly need. You can easily hide any sections you don't use, tailoring it to your specific requirements. Designed with accountability in mind, it includes checklists and sections for status updates.

13. Evinex Marketing Calendar

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Evinex offers an all-in-one marketing calendar that encompasses social media planning. It allows you to set content goals for different channels over a specific period, generate blog ideas, and schedule social media posts across multiple platforms. The template also provides the best hashtags for various social media holidays and metric tracking tools.

14. Backlinko Content Calendar Template

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Backlinko's calendar template goes above and beyond to simplify your content planning. It includes a content planning tool that assists with SEO tags, a content workflow for seamless collaboration, and a monthly calendar template. The template emphasizes setting due dates and staying on track. With its comprehensive approach, Backlinko ensures you complete all the necessary steps in your content creation process.

15. ConversionMinded Epic Social Media Content Calendar Template

15 Useful Free Social Media Calendar Templates

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ConversionMinded's social calendar template focuses on learning from successes and failures. It prompts you to set goals for each post and track the metrics associated with them. While simple in design, this template enables you to map out your content ideas. With color-coded spreadsheet cells, your calendar will come to life.

Read next: 7 Ways B2B Companies Can Leverage Social Media

In conclusion, these 15 free social media calendar templates offer valuable resources for marketers and social media managers to streamline their content planning and posting. Whether you prefer Excel templates, web-based calendars, or Google Sheets, there's a template for everyone. By utilizing these calendars, you can stay organized, maintain consistency in your social media efforts, and make the most of special events and trends. Download the templates that suit your needs and take control of your social media strategy today.

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