14 Social Media Calendar Tools to Streamline Your Content Strategy in 2024

Are you tired of juggling multiple social media platforms and struggling to keep up with posting schedules? Don't worry, we've got you covered. In this article, we'll unveil the top social media calendar tools that...

Are you tired of juggling multiple social media platforms and struggling to keep up with posting schedules? Don't worry, we've got you covered. In this article, we'll unveil the top social media calendar tools that will transform your content strategy and make your life a whole lot easier.

What is a Social Media Calendar Tool?

A social media calendar tool is a software that allows you to plan and schedule your social media posts across various platforms. With these tools, you can say goodbye to the hassle of logging in multiple times a day or having a million tabs open on your screen. Once your posts are added to the social media calendar, they will automatically be published at the designated time.

These tools also offer additional features like suggestions for the best posting times and customization options to tailor your content for each platform. They are a must-have for busy social media managers who want to execute a multi-platform strategy efficiently.

The Best Social Media Calendar Tools for 2024

Now, let's delve into the top 14 social media calendar tools that will revolutionize your content planning and scheduling:

1. Hootsuite

Hootsuite Planner calendar view Caption: Hootsuite Planner calendar view

Hootsuite is our ultimate pick for the best social media content calendar tool. With its robust, intuitive, and effective features, Hootsuite simplifies the entire process. The Calendar view allows you to see, schedule, and adjust your social posts across all major networks at a glance. You can fine-tune the timing of your cross-platform campaigns and even view paid and organic content side-by-side. Moreover, Hootsuite suggests the best posting times for each platform based on your audience and desired results.

Start your free trial and experience how Hootsuite can elevate your social media campaigns.

2. Later

Later tool schedule organic content Caption: Later tool schedule organic content

Later is a powerful social media calendar tool that allows you to schedule organic content for various platforms. It is particularly renowned for its visual planner for Instagram feeds. If you want to plan out the look of your Instagram grid, Later is the perfect tool for you. However, it doesn't include paid campaigns, so you'll need another tool for planning social ads.

3. Buffer

Buffer simple calendar view Caption: Buffer simple calendar view

Buffer offers a user-friendly social media calendar tool for organic social posts. While it works for major platforms, its functionality on Pinterest is somewhat limited. Buffer provides best time to post suggestions based on your specific audience's response for Instagram. If you're looking for basic features, Buffer's free plan is a great option.

4. Sprout Social

Sprout Social calendar publishing Caption: Sprout Social calendar publishing

Sprout Social offers a comprehensive social media calendar tool with advanced features. However, it comes with a higher price tag, making it ideal for those with a serious social media budget. While it lacks some advanced features like ROI analysis and multi-platform chatbot integration, its intuitive interface and easy usability make it a popular choice among social media managers.

5. Sprinklr

Sprinklr editorial calendar by platform Caption: Sprinklr editorial calendar by platform

Sprinklr is an enterprise-level tool designed for marketing and advertising teams. With its powerful features, it allows you to run campaigns both on and off social media. While it may be overkill for those seeking a simple social media calendar solution, it's perfect for large teams with ambitious goals beyond social media. Keep in mind that the investment required for Sprinklr is significant.

6. Canva Pro

Canva Pro August 2022 content calendar Caption: Canva Pro August 2022 content calendar

Canva is renowned for its exceptional design features, but it also offers a social media calendar tool through its Canva Pro package. This package includes advanced design features along with the calendar tool, making it a great option for freelancers and individuals who want all-in-one functionality.

7. Google Sheets

Google Sheets 2022 content calendar Caption: Google Sheets 2022 content calendar

For those seeking a free social media calendar tool, Google Sheets is a fantastic option. It's easy to use, widely accessible, and already familiar to many users. However, unlike other tools on this list, Google Sheets doesn't connect to your social accounts for automatic posting. It serves as an excellent planning tool, but you'll need to manually upload content to your social platforms.

8. Notion

Notion organizational tool categorized by events Caption: Notion organizational tool categorized by events

Notion is an all-in-one workplace tool designed for individuals and teams to track projects, calendars, tasks, and knowledge. It offers a social media calendar tool that allows you to track your social content by status, owner, and more. However, similar to Google Sheets, it is not an integrated social media tool and requires manual content posting.

9. Monday

Monday content calendar planner Caption: Monday content calendar planner

Monday is a project management platform that helps individuals and teams stay organized. With its social media calendar tool, you can toggle between a calendar view and a board view to keep track of your upcoming social content. However, you'll need to use another tool, like Hootsuite, to schedule your content for posting on social media channels.

10. Trello

Trello editorial calendar card sorting Caption: Trello editorial calendar card sorting

Trello is a unique project organization tool that uses "cards" to manage the details of each task. It allows multiple team members to collaborate, and you can use different views, including a calendar view, to get the information you need. Similar to Monday, Trello requires manual content posting or integration with another tool like Hootsuite for scheduling.

11. Hopper HQ

Hopper HQ planner with scheduled posts Caption: Hopper HQ planner with scheduled posts

Hopper HQ is a social media calendar tool that allows you to plan and schedule content for major platforms. It stands out for its grid-planning mode for Instagram and its support for TikTok. If you want a tool that helps you create an aesthetic Instagram grid, Hopper HQ is an excellent choice.

12. Brandwatch

Brandwatch Caption: Brandwatch

Brandwatch is an enterprise-level solution that enables teams to collaborate on social posts across major platforms. It offers detailed analytics and powerful social listening capabilities. Although it comes with a higher price tag, Hootsuite Enterprise has integrated Brandwatch's features through a custom integration.

13. Sendible

Sendible social media Caption: Sendible social media

Sendible is a full-featured social media content tool and auto-publisher. It caters to individual creators and small teams, making it a popular choice. However, larger teams may find the limited capacity for creating custom analytics reports challenging.

14. Pallyy

Pallyy folder storage grid planning and media library Caption: Pallyy folder storage grid planning and media library

Pallyy is a handy drag-and-drop social media calendar tool that allows you to plan and organize your content for auto-posting. It integrates with major social platforms but lacks support for YouTube. Keep in mind that Pallyy is only available on desktop, which may limit its convenience for managing content on the go.

Conclusion

With these top 14 social media calendar tools at your disposal, you can streamline your content strategy, save time, and achieve greater success on social media. Choose the tool that best suits your needs, and take your social media presence to new heights.

Save time and manage your social media presence effectively with Hootsuite. From a single dashboard, you can publish and schedule posts, engage with your audience, measure results, and more. Try it for free today!

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